Brandwave

How popular isBosch in search?

In September 2026, there were an estimated 677K branded searches for Bosch worldwide which is down 14.1% over the last 12 months. Bosch holds 28.6% estimated Share of Search among undercounter fridge brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. KitchenAid53.8%
  2. Bosch28.6%
  3. Kenwood16.6%
  4. Polar1%
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Which undercounter fridge brands compete with Bosch?

Bosch against undercounter fridge brands worldwide, by month

Share of Search by month for KitchenAid, Bosch, Kenwood. The figures are in the table below the chart.

View monthly share of search table
MonthKitchenAidBoschKenwoodPolar
Oct 202557.1%24.6%17.4%0.95%
Nov 202566.7%17.2%15.2%0.83%
Dec 202567.7%18.5%13.2%0.7%
Jan 202657.7%26%15.2%1.1%
Feb 202655.2%26%17.7%1.1%
Mar 202653%26.1%19.8%1.1%
Apr 202654.3%27.2%17.6%0.97%
May 202651.8%28.9%18.2%1.1%
Jun 202650.6%31.2%17.1%1%
Jul 202652%30.3%16.7%1%
Aug 202650.8%31.8%16.4%1%
Sep 202653.8%28.6%16.6%1%

  1. 1.KitchenAid

    53.8%

    Held 1st. 1.3M estimated branded searches, +4.5% vs prior month. Share +3 points.

  2. 2.Bosch

    28.6%

    Held 2nd. 677K estimated branded searches, -11.3% vs prior month. Share -3.2 points.

  3. 3.Kenwood

    16.6%

    Held 3rd. 394K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Polar

    1%

    Held 4th. 23.6K estimated branded searches, -4.3% vs prior month. Share 0 points.

Compare search popularity between Bosch and its closest rivals

Every comparison with Bosch

How has branded search demand for Bosch changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Bosch worldwide fell from 788K to 677K.
  • Across the 12 months ending September 2026, Bosch’s estimated Share of Search among undercounter fridge brands worldwide increased from 24.6% to 28.6%.
  • Across the 12 months ending September 2026, Bosch’s estimated Share of Search among undercounter fridge brands worldwide peaked at 31.8% in August 2026 and was lowest at 17.2% in November 2025.

How did search popularity change for undercounter fridge brands worldwide in September 2026?

  1. In September 2026, KitchenAid gained estimated Share of Search among undercounter fridge brands worldwide, from 50.8% to 53.8%.

  2. In September 2026, Bosch lost estimated Share of Search among undercounter fridge brands worldwide, from 31.8% to 28.6%.

  3. Estimated monthly branded searches for Kenwood worldwide fell 29.2% over 12 measured months, from 557K to 394K in September 2026.

  4. Estimated monthly branded searches for Polar worldwide fell 22.1% over 12 measured months, from 30.3K to 23.6K in September 2026.

Where does Bosch compete?

Bosch is ranked in 112 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Stick vacuum brands3rd of 85.7%Show ranking
Washing machine brands4th of 129.8%Show ranking
Fridge brands3rd of 1510.8%Show ranking
Grass trimmer brands5th of 811.5%Show ranking
Biscuit joiner brands4th of 812%Show ranking
Double wall oven brands4th of 812.5%Show ranking
Home appliance brands3rd of 1012.8%Show ranking
Orbital sander brands4th of 712.8%Show ranking
Power tool brands4th of 612.9%Show ranking
Saw stand brands4th of 813.1%Show ranking
Tool bag brands3rd of 813.2%Show ranking
Cordless drill brands4th of 513.5%Show ranking
Induction cooktop brands4th of 714.1%Show ranking
Hedge trimmer brands5th of 514.3%Show ranking
Cordless screwdriver brands3rd of 714.4%Show ranking
Impact wrench brands3rd of 714.5%Show ranking
Laser level brands3rd of 714.9%Show ranking
Air nailer brands3rd of 815%Show ranking
Stand mixer brands4th of 615.1%Show ranking
Circular saw brands3rd of 515.3%Show ranking
Freestanding oven brands3rd of 815.4%Show ranking
Gas cooktop brands3rd of 715.5%Show ranking
Dust extractor brands3rd of 715.8%Show ranking
Compound miter saw brands3rd of 515.9%Show ranking
Caulking gun brands3rd of 616%Show ranking
Chasing machine brands3rd of 616%Show ranking
Breaker hammer brands3rd of 516.1%Show ranking
Chipping hammer brands3rd of 516.1%Show ranking
Cordless angle grinder brands3rd of 416.2%Show ranking
Grinder blades brands3rd of 416.2%Show ranking
SDS Max brands3rd of 416.2%Show ranking
Cordless Sawzall brands3rd of 516.9%Show ranking
Hole saw brands2nd of 616.9%Show ranking
Counter depth refrigerator brands3rd of 617.8%Show ranking
Induction stove brands3rd of 517.9%Show ranking
Garden shredders4th of 617.9%Show ranking
Irons3rd of 618.1%Show ranking
Range hoods3rd of 618.2%Show ranking
Integrated dishwasher brands2nd of 618.5%Show ranking
Oven and cooktop brands3rd of 618.9%Show ranking
Hand blender brands3rd of 718.9%Show ranking
Roto hammer brands3rd of 419.1%Show ranking
Convection oven brands3rd of 719.3%Show ranking
Slimline dishwasher brands2nd of 619.4%Show ranking
Oven brands3rd of 519.5%Show ranking
Pressure washer brands4th of 619.5%Show ranking
Sander brands3rd of 519.8%Show ranking
Saw blade brands2nd of 619.9%Show ranking
Laser plumb bob brands2nd of 421.1%Show ranking
Power planers3rd of 621.2%Show ranking
Bench grinders3rd of 621.3%Show ranking
Spade bits brands2nd of 421.3%Show ranking
Air blower brands2nd of 321.3%Show ranking
Drill bits brands2nd of 321.3%Show ranking
Forstner bit brands2nd of 321.3%Show ranking
Green laser brands2nd of 321.3%Show ranking
Masonry bits brands2nd of 321.3%Show ranking
Portable dishwasher brands2nd of 521.5%Show ranking
Chuck key brands2nd of 521.7%Show ranking
Hand sander brands2nd of 621.7%Show ranking
Clothes dryer brands2nd of 522.1%Show ranking
Steam iron brands2nd of 622.5%Show ranking
Laundry appliance brands2nd of 522.6%Show ranking
Refrigerator double door brands2nd of 522.6%Show ranking
Fridge freezer brands1st of 622.9%Show ranking
Asphalt cutter brands3rd of 423.1%Show ranking
Induction oven brands2nd of 524.6%Show ranking
Alarm panel brands2nd of 524.6%Show ranking
Washer and dryer brands2nd of 524.9%Show ranking
Upright freezer brands1st of 525%Show ranking
Heat gun brands2nd of 625.8%Show ranking
Spirit level brands2nd of 526.6%Show ranking
Microwave oven brands2nd of 526.9%Show ranking
Gas stove brands2nd of 426.9%Show ranking
Router table brands1st of 827.6%Show ranking
Router circle jig brands2nd of 428%Show ranking
Grinding disc brands2nd of 628.1%Show ranking
Table saws2nd of 628.2%Show ranking
Mitre saws2nd of 628.5%Show ranking
Undercounter fridge brands2nd of 428.6%Shown above
Flame detector brands2nd of 428.6%Show ranking
Routers brands2nd of 528.7%Show ranking
Demolition hammer brands2nd of 328.8%Show ranking
Router collet brands2nd of 328.8%Show ranking
Wall chaser machine brands2nd of 328.8%Show ranking
Pressure washer accessories3rd of 628.9%Show ranking
Pressure washers3rd of 628.9%Show ranking
Reciprocating saw brands1st of 630.7%Show ranking
Needle gun brands1st of 631.1%Show ranking
Belt sander brands1st of 631.5%Show ranking
Under counter freezer brands1st of 431.6%Show ranking
Dishwasher brands1st of 632.7%Show ranking
Hover mower brands2nd of 333.8%Show ranking
Wood chipper brands2nd of 534.1%Show ranking
Condenser tumble dryer brands1st of 535%Show ranking
Bench saw brands1st of 536.6%Show ranking
Brush cutter brands1st of 538.5%Show ranking
Refrigerator brands1st of 542.5%Show ranking
Hacksaw frame brands1st of 346%Show ranking
Router bit brands1st of 648.5%Show ranking
Pasta attachment brands1st of 352.7%Show ranking
Induction hob brands1st of 359.3%Show ranking
Windshield wiper brands1st of 662.5%Show ranking
Thermal camera brands1st of 665.6%Show ranking
Car battery brands1st of 670.6%Show ranking
Infrared thermometer brands1st of 476.1%Show ranking
Hot water brands1st of 577.6%Show ranking
Laser distance meter brands1st of 385.4%Show ranking
Pavement breaker brands1st of 385.8%Show ranking
Inspection camera brands1st of 592.4%Show ranking
Stud finder brands1st of 596%Show ranking
Borescope brands1st of 597.9%Show ranking

How is Bosch measured?

Brandwave collects information about searches that people make online using Bosch’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

79 branded search terms

  • bosch air blower
  • bosch air nailer
  • bosch alarm panel
  • bosch bag
  • bosch belt sander
  • bosch bench grinder
  • bosch bench saw
  • bosch biscuit joiner
  • bosch borescope
  • bosch breaker hammer
  • bosch brush cutter
  • bosch caulking gun
  • bosch chasing machine
  • bosch chipping hammer
  • bosch chuck key
  • bosch compound miter saw
  • bosch cordless angle grinder
  • bosch cordless sawzall
  • bosch cordless screwdriver
  • bosch demolition hammer
  • bosch dishwasher
  • bosch drill bits
  • bosch dust extractor
  • bosch flame detector
  • bosch forstner bit
  • bosch freestanding oven
  • bosch fridge
  • bosch fridge freezer
  • bosch green laser
  • bosch grinder blades
  • bosch grinding disc
  • bosch hacksaw frame
  • bosch hand blender
  • bosch hand sander
  • bosch heat gun
  • bosch hole saw
  • bosch hot water
  • bosch hover mower
  • bosch impact wrench
  • bosch induction hob

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