Brandwave

Laundry appliance brands:Which brands are most popular in search?

In August 2026, Whirlpool was the most searched among laundry appliance brands worldwide, with an estimated 1.1M branded searches and 39.9% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Whirlpool39.9%
  2. LG19%
  3. Haier17.8%
  4. Samsung15.6%
  5. Bosch7.6%

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Share of SearchLeaderboard

Compare brands that offer washing machines and laundry appliances. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among laundry appliance brands worldwide, by month

Share of Search by month for Whirlpool, LG, Haier, Samsung, Bosch. The figures are in the table below the chart.

View monthly share of search table
MonthWhirlpoolLGHaierSamsungBosch
Oct 202542.2%17.1%19.2%14.8%6.8%
Nov 202543.8%15.6%19.6%15.1%6%
Dec 202539.9%15.8%23.8%14.3%6.2%
Jan 202643.5%17.6%19.8%13.4%5.8%
Feb 202640.9%20.1%18.8%14.7%5.5%
Mar 202638.4%21.9%20.1%13.5%6.1%
Apr 202643.4%15.1%23.2%12.3%6%
May 202642.7%15.3%23.5%12.5%6%
Jun 202642.8%15.3%23.5%12.5%6%
Jul 202644.6%15.5%20.2%13.6%6.1%
Aug 202639.9%19%17.8%15.6%7.6%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Whirlpool

    39.9%

    held 1st · 1.1M estimated branded searches · -13.1% vs prior month · -4.7 points

  2. 2.LG

    19%

    moved from 3rd to 2nd · 513K estimated branded searches · +19% vs prior month · +3.5 points

  3. 3.Haier

    17.8%

    moved from 2nd to 3rd · 480K estimated branded searches · -14.6% vs prior month · -2.4 points

  4. 4.Samsung

    15.6%

    held 4th · 422K estimated branded searches · +12% vs prior month · +2.1 points

  5. 5.Bosch

    7.6%

    held 5th · 206K estimated branded searches · +21.2% vs prior month · +1.5 points

Compare search popularity between leading brands

Which brand is most popular in search among laundry appliance brands worldwide?

In August 2026, Whirlpool was the most searched among laundry appliance brands worldwide, with an estimated 1.1M branded searches and 39.9% estimated Share of Search within this set. LG is in 2nd place, 20.9 percentage points behind at 19% Share of Search.

Global laundry appliance brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Whirlpool42.2% → 39.9%44.6%Jul 202638.4%Mar 20261st
LG17.1% → 19%21.9%Mar 202615.1%Apr 20263rd → 2nd
Haier19.2% → 17.8%23.8%Dec 202517.8%Aug 20262nd → 3rd
Samsung14.8% → 15.6%15.6%Aug 202612.3%Apr 20264th
Bosch6.8% → 7.6%7.6%Aug 20265.5%Feb 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Whirlpool’s estimated Share of Search among laundry appliance brands worldwide decreased from 42.2% to 39.9%.
  • Across the 11 months ending August 2026, LG’s estimated Share of Search among laundry appliance brands worldwide increased from 17.1% to 19%.
  • Across the 11 months ending August 2026, Haier’s estimated Share of Search among laundry appliance brands worldwide decreased from 19.2% to 17.8%.
  • Across the 11 months ending August 2026, Samsung’s estimated Share of Search among laundry appliance brands worldwide increased from 14.8% to 15.6%.
  • Across the 11 months ending August 2026, Bosch’s estimated Share of Search among laundry appliance brands worldwide increased from 6.8% to 7.6%.
  • Across the 11 months ending August 2026, Whirlpool’s estimated Share of Search among laundry appliance brands worldwide peaked at 44.6% in July 2026 and was lowest at 38.4% in March 2026.
  • Across the 11 months ending August 2026, LG’s estimated Share of Search among laundry appliance brands worldwide peaked at 21.9% in March 2026 and was lowest at 15.1% in April 2026.
  • Across the 11 months ending August 2026, Haier’s estimated Share of Search among laundry appliance brands worldwide peaked at 23.8% in December 2025 and was lowest at 17.8% in August 2026.
  • Across the 11 months ending August 2026, Samsung’s estimated Share of Search among laundry appliance brands worldwide peaked at 15.6% in August 2026 and was lowest at 12.3% in April 2026.
  • Across the 11 months ending August 2026, Bosch’s estimated Share of Search among laundry appliance brands worldwide peaked at 7.6% in August 2026 and was lowest at 5.5% in February 2026.
  • Across the 11 months ending August 2026, LG rose from 3rd to 2nd among laundry appliance brands worldwide.
  • Across the 11 months ending August 2026, Haier fell from 2nd to 3rd among laundry appliance brands worldwide.

How did search popularity change for laundry appliance brands worldwide in August 2026?

  1. In August 2026, LG overtook Haier to rank 2nd among laundry appliance brands worldwide, at 19%.

  2. In August 2026, Samsung gained estimated Share of Search among laundry appliance brands worldwide, from 13.6% to 15.6%.

  3. In August 2026, Bosch gained estimated Share of Search among laundry appliance brands worldwide, from 6.1% to 7.6%.

  4. In August 2026, Whirlpool lost estimated Share of Search among laundry appliance brands worldwide, from 44.6% to 39.9%.

  5. In August 2026, Haier lost estimated Share of Search among laundry appliance brands worldwide, from 20.2% to 17.8%.

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