Global branded search and Share of Search
In October 2026, the 14151 Global brands Brandwave measured accounted for an estimated 12111M branded searches. These are worldwide searches for English-language branded terms.
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What changedworldwide
Measured in October 2026.
Which brands worldwide overtook a rival in share of branded search in October 2026?
In October 2026, Rockwool overtook Foamily to become the leader among acoustic panel brands worldwide, with 86.2% of the searches.
In October 2026, Classico overtook Rao's to become the leader among pasta sauce brands worldwide, with 69.8% of the searches.
In October 2026, Ninja overtook Dash to become the leader among waffle maker brands worldwide, with 63.1% of the searches.
In October 2026, Greenlight overtook Capital One to become the leader among kids debit card apps worldwide, with 38.8% of the searches.
In October 2026, Fastly overtook Cloudflare to become the leader among content delivery networks worldwide, with 43.3% of the searches.
Biggest share gains
Largest Share of Search gains inside a brand's own set, October 2026 against September 2026.
- 1RockwoolTo 86.2% in Acoustic panel brands worldwide+76.4 points
- 2
DreamgeniiTo 69.4% in Pregnancy pillow brands worldwide+66.1 points - 3
CraftableTo 81.8% in Restaurant inventory platforms worldwide+46.4 points
Biggest share losses
Largest Share of Search losses inside a brand's own set, October 2026 against September 2026.
- 1
Capital OneTo 0.7% in Kids debit card apps worldwide-98.4 points - 2
FoamilyTo 5.2% in Acoustic panel brands worldwide-83.8 points - 3
CloudflareTo 8.5% in Content delivery networks worldwide-48.7 points
Fastest-growing demand
Largest rise in estimated branded searches across the last 12 months.
- 1
AhaCreatorIn Creator CRM platforms worldwide+36100% - 2FoamilyIn Acoustic panel brands worldwide+17185.7%
- 3
OptroIn Risk management software worldwide+8368.8%
Fastest-declining demand
Largest fall in estimated branded searches across the last 12 months.
Largest branded demand
The most-searched brands Brandwave tracks here, October 2026.
Notable rank changes
Brands that changed position inside their own set in October 2026.
- 1
Rock in RioMoved from 1st to 11th in International music and arts festivals worldwide#11 - 2
JaguarMoved from 21st to 12th in Car brands worldwide#12 - 3
Alfa RomeoMoved from 46th to 38th in Car brands worldwide#38
Newly tracked brands
Brands whose measured history starts inside this window.
- 1
GLOBALFirst measured month in BBQ tool brands worldwideOct 2026
Competitive setsworldwide
3231 sets of brands that compete for the same customers, with Share of Search worked out inside each one.
- AI chat assistants2454M
YouTube99.1%
Dailymotion0.8%
Vimeo0.09%
- Email providers641M
Gmail64.6%
Outlook21.8%
Yahoo Mail13%
- Search engines499M
Google83%
DuckDuckGo13.6%
Bing2.7%
- Messaging apps355M
- Sports leagues342M
Poki45.8%
Roblox25.1%
CrazyGames13.7%
Google Translate91.3%
DeepL7.4%
Reverso1.1%
- Google Translate92.1%
- DeepL6.8%
- Reverso1.1%
- Google Translate93.1%
- DeepL6.8%
Microsoft Translator0.02%
- Translation APIs243M
- Google Translate93.1%
- DeepL6.8%
- Microsoft Translator0.02%
- Fast food chains234M
McDonald's43.2%
Burger King13%
KFC10.6%
- Navigation apps189M
- Google Maps97.7%
Waze0.97%
MapQuest0.64%
Canva98.7%
Adobe Express0.82%
PosterMyWall0.2%
- Canva98.8%
- Adobe Express0.82%
Envato Elements0.16%
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