Brandwave

How popular isBurger King in search?

In September 2026, there were an estimated 30.4M branded searches for Burger King worldwide which held steady over the last 12 months. Burger King holds 14.3% estimated Share of Search among fast food chains worldwide and is ranked 2nd of 9 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. McDonald's47.5%
  2. Burger King14.3%
  3. KFC11.7%
  4. Subway9.6%
  5. Taco Bell7.8%
  6. Wendy's5.2%
  7. Popeyes2.9%
  8. Carl's Jr.1.1%
  9. Nando's0.02%
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Which fast food chains compete with Burger King?

Burger King against fast food chains worldwide, by month

Share of Search by month for McDonald's, Burger King, KFC, Subway, Taco Bell, Wendy's, Popeyes. The figures are in the table below the chart.

View monthly share of search table
MonthMcDonald'sBurger KingKFCSubwayTaco BellWendy'sPopeyesCarl's Jr.Nando's
Oct 202546.6%14%11.5%9.4%7.7%6.3%3.5%1%0.03%
Nov 202549.2%12.1%12.1%8.1%8.1%5.4%3.6%1.3%0.03%
Dec 202551.8%12.7%12.7%6.9%6.9%4.6%3.1%1.1%0.02%
Jan 202648%14.5%11.8%7.9%7.9%5.3%3.6%1.1%0.02%
Feb 202646%13.8%13.8%9.2%7.5%5.1%3.4%1.2%0.03%
Mar 202647.2%14.2%11.6%9.5%7.8%5.2%3.5%1%0.02%
Apr 202647.2%14.2%11.6%9.5%7.8%5.2%3.5%1%0.02%
May 202647.5%14.3%11.7%9.6%7.8%5.2%2.9%1.1%0.03%
Jun 202647.5%14.3%11.7%9.6%7.8%5.2%2.9%1.1%0.02%
Jul 202652%12.8%10.4%8.6%7%5.7%2.6%0.94%0.02%
Aug 202650.9%12.5%12.5%8.4%6.8%5.6%2.5%0.92%0.02%
Sep 202647.5%14.3%11.7%9.6%7.8%5.2%2.9%1.1%0.02%

  1. 1.McDonald's

    47.5%

    Held 1st. 101M estimated branded searches, -18.5% vs prior month. Share -3.4 points.

  2. 2.Burger King

    14.3%

    Held 2nd. 30.4M estimated branded searches, 0% vs prior month. Share +1.8 points.

  3. 3.KFC

    11.7%

    Held 3rd. 24.9M estimated branded searches, -18.1% vs prior month. Share -0.8 points.

  4. 4.Subway

    9.6%

    Held 4th. 20.4M estimated branded searches, 0% vs prior month. Share +1.2 points.

  5. 5.Taco Bell

    7.8%

    Held 5th. 16.6M estimated branded searches, 0% vs prior month. Share +1 points.

  6. 6.Wendy's

    5.2%

    Held 6th. 11.1M estimated branded searches, -18.4% vs prior month. Share -0.4 points.

  7. 7.Popeyes

    2.9%

    Held 7th. 6.1M estimated branded searches, 0% vs prior month. Share +0.4 points.

  8. 8.Carl's Jr.

    1.1%

    Held 8th. 2.2M estimated branded searches, 0% vs prior month. Share +0.1 points.

  9. 9.Nando's

    0.02%

    Held 9th. 44.4K estimated branded searches, -9.9% vs prior month. Share 0 points.

Compare search popularity between Burger King and its closest rivals

Every comparison with Burger King

How has branded search demand for Burger King changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Burger King worldwide held steady at 30.4M.
  • Across the 12 months ending September 2026, Burger King’s estimated Share of Search among fast food chains worldwide peaked at 14.5% in January 2026 and was lowest at 12.1% in November 2025.

How did search popularity change for fast food chains worldwide in September 2026?

  1. In September 2026, Burger King gained estimated Share of Search among fast food chains worldwide, from 12.5% to 14.3%.

  2. In September 2026, Subway gained estimated Share of Search among fast food chains worldwide, from 8.4% to 9.6%.

  3. In September 2026, Taco Bell gained estimated Share of Search among fast food chains worldwide, from 6.8% to 7.8%.

  4. In September 2026, McDonald's lost estimated Share of Search among fast food chains worldwide, from 50.9% to 47.5%.

  5. In September 2026, KFC lost estimated Share of Search among fast food chains worldwide, from 12.5% to 11.7%.

  6. Estimated monthly branded searches for Wendy's worldwide fell 18.4% over 12 measured months, from 13.6M to 11.1M in September 2026.

How is Burger King measured?

Brandwave collects information about searches that people make online using Burger King’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • burger king

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How the Brand Demand Index is measured

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