Put marketing on the record

Guides, tools, and evaluations for measuring marketing impact, running creator programmes, and deciding where to invest next.

Marketing effectiveness

This section covers frameworks, tools, and ways to link marketing efforts and spending to important decisions and results.

Best Supermetrics Alternatives for Marketing Measurement in 2026

Six Supermetrics alternatives matched to the job they actually perform, from low-cost connectors and governed data hubs to client reporting and marketing intelligence.

August 27, 2026 • 13 min read

Best Marketing Dashboard and Reporting Software for Cross-Channel Measurement

A buyer's guide to dashboards, client reporting, connectors, BI, and marketing intelligence, with current pricing and a proof-of-concept scorecard.

August 26, 2026 • 15 min read

Free Marketing Campaign Tracker Template for Every Channel

A formula-driven XLSX tracker for campaign plans, activities, costs, outcomes, direct evidence, brand signals, and the decision that follows.

August 25, 2026 • 14 min read

How to Track “How Did You Hear About Us?” in GA4

A practical guide to collecting self-reported discovery data, sending it to GA4 through Google Tag Manager, and reading it beside creator performance in Brandwave.

August 6, 2026 • 12 min read

Brand measurement

Learn how to combine brand health, search demand, customer evidence, experiments, and business outcomes into better marketing decisions.

Start with the Brand measurement overview

Brand Measurement: Metrics, Methods and Tools for Better Decisions

A decision-first framework for combining brand health, Share of Search, HDYHAU, experiments, and business outcomes.

August 31, 2026 • 18 min read

Share of Search: What It Measures, How to Calculate It, and When to Trust It

A practical guide to the formula, term and competitor definitions, data-source trade-offs, confounders, and decisions behind Share of Search.

September 1, 2026 • 18 min read

Best Brand Tracking Tools and Software by Measurement Method

A transparent buyer's guide to survey trackers, brand-lift studies, social listening, search demand, research suites, and marketing intelligence.

August 31, 2026 • 17 min read

Creator marketing measurement

Here you’ll find methods, metrics, reporting tools, and ways to show what creator marketing costs and how it makes a difference.

Start with the Creator marketing measurement overview

Influencer Marketing Measurement: Framework, Metrics and Tools

Measurement is a system, not a report. This hub connects creators, activities, costs, and outcomes, defines the metrics with official platform sources, and links every deep dive.

July 25, 2026 • 14 min read

How to Track Influencer Sales with Promo Codes and UTM Links in GA4

Give every creator, podcast, and placement its own promo code and tagged link, get the data flowing into GA4, and connect each signal back to the marketing that produced it.

August 17, 2026 • 11 min read

Best AgencyAnalytics Alternatives for Influencer and Creator Reporting

AgencyAnalytics is strong client reporting for owned accounts, but it cannot track third-party creators. Six alternatives ranked by buyer context, with verified pricing.

July 25, 2026 • 11 min read

Influencer Marketing ROI: Formula, Examples and Free Calculator

Use the influencer marketing ROI formula and calculator, then build a useful result with complete campaign costs and a clear attribution method.

July 25, 2026 • 9 min read

Influencer Marketing Dashboard: What I Show Leadership

I want a creator dashboard to help me make the next investment decision, not just report numbers. Here’s what I show leadership, how I compare creators, and why the obvious winner can be misleading.

July 25, 2026 • 13 min read

Creator programmes

You’ll learn how to evaluate platforms and get practical tips for choosing, managing, and improving a creator programme.

How Much Should You Pay Influencers? Rates, Rights and Real Value

I’ve paid creators for tutorials, worked with tiny communities that brought in loyal customers, and been caught by unexpected usage costs. Here’s how I decide what a partnership is worth.

September 8, 2026 • 13 min read

How to Choose an Influencer Marketing Platform

I evaluated dozens of influencer tools and kept finding the same problem: expensive workflows, with the reporting I actually needed sold separately. Here’s how I’d choose.

September 5, 2026 • 12 min read

Best GRIN Alternatives for Creator Marketing Teams in 2026

Six GRIN alternatives compared by the job they do best, from focused measurement to discovery, payments, ecommerce workflows, and enterprise programme management.

August 13, 2026 • 12 min read

What Air Gets Right About Creator Partnerships

Air gives creators enough room to make work that still feels like theirs. Here is what B2B marketers can take from its partnerships without copying the surface-level tactics.

July 26, 2026 • 7 min read

Stack Influence Reviews, Pricing and Alternatives for Brands

What Stack Influence costs, what its customers say, and where it fits. A sourced review for brands weighing managed micro-influencer campaigns against measurement software.

July 25, 2026 • 10 min read

GRIN Pricing: Plans, Costs and Alternatives for Creator Marketing Teams

GRIN now publishes month-to-month pricing from free to $1,500/month, built around AI credits. Here is what each plan includes, what still is not disclosed, and how the alternatives compare.

July 25, 2026 • 9 min read