Create your program baseline
Capture which creators ran, what they published, what it cost and how it performed, so the next review starts from a complete record rather than screenshots and spreadsheets.
Show finance whatcreator marketing really does
A promo code catches the few customers who remember to use it, and GA files the rest under direct. Brandwave puts each creator post on the same timeline as branded search, direct traffic and what customers say brought them, so you can show what the click missed.
The click misses most of what creators do
Someone sees a post, searches your name a few days later and buys. Your analytics calls that a direct visit, and the promo code never gets used. When finance asks for revenue per influencer, the numbers you can show are the smallest part of what happened.
Build the full creator picture
Record what happened
Keep creators, content, campaigns and spend on a timeline instead of piecing the program together later.
See what happened next
Put traffic, conversions and the success metrics that matter beside the activity that was running.
Look beyond the click
Add customer-reported attribution and brand signals so creator activity isn't judged only by the conversions attribution software happened to catch.
Track your creator program across socials
Instagram
YouTube
TikTok
X
LinkedIn
Reddit
Your creator data has more to say
Brandwave’s MCP server lets Claude, ChatGPT or any other MCP client read your creator program next to the rest of your marketing. Compare campaigns and check a hunch without rebuilding the context every time.
ClaudeChatGPT+ any other MCP client
When finance asks for revenue per influencer
Bring more than a promo code report. Show what ran, what it cost, what branded search and direct traffic did in the days after, and what customers said brought them.
Six
social platforms measured on the same basis, so performance actually compares
Three
signals beyond the click: branded search, direct traffic and customer answers
One
timeline with every post, cost and result on it
Record. Compare. Decide.
Start with this campaign, and every creator, post and expense gives the next decision more context. Over time, you build a program history that screenshots and platform dashboards cannot recreate.
Compare with your own evidence
See creators, content and campaigns side by side on the same basis, using your program’s actual spend and performance history instead of a generic benchmark.
Back the next budget call
See which creators, content and campaigns keep delivering efficient engagement, what outcomes move alongside the work, and where the program needs attention next.
The evidence behind every decision
No single signal tells you the whole story. Brandwave brings different forms of evidence together so you can see where they agree, where they don’t, and what the combined picture suggests.
Activity & spend
Know exactly what ran, when it ran and what it cost. Put every other signal in the context of the creator activity that was actually in market.
Tracked links & promo codes
See the outcomes you can attribute directly. Capture the clicks, conversions and redemptions that leave a clear trail, without mistaking them for the whole picture.
Customer-reported attribution
Ask customers what actually put you on their radar. See which creators and campaigns keep appearing in the answers, even when no trackable click exists.
Success metrics
Measure what changed where it actually matters. Put sign-ups, inquiries, purchases or your own key outcomes alongside the creator activity running at the time.
Website behavior
See whether attention turned into action. Track changes in traffic and on-site behavior as creator activity reaches the market.
Share of Search
See whether creators are building demand for your brand. Track changes in branded search interest alongside creator activity, including impact that conventional attribution may never capture.
Creator marketing doesn’t happen in isolation
Your creators are rarely the only thing in market. Brandwave puts creator activity alongside the rest of your marketing, so you can see what else was happening when performance or brand demand moved, and judge the evidence in context.
Know what deserves your next creator dollar
Start free in your own workspace, with an example full of data to learn from. No card required.