The BrandwaveBrand Demand Index
Brandwave offers free public data on estimated branded-search demand. We track 236 brands in 39 competitive groups, measure each brand using the same criteria, and share monthly updates on what has changed.
Measured through Aug 2026, and updated every month.
236
brands tracked, each measured through its own branded search terms
39
competitive sets, where Share of Search is calculated against named rivals
12
months of measured history up to August 2026
What movedacross the index
See the largest changes in estimated branded search, gains and losses alike, and the brands that took first place in their own sets.
+104K
Gained estimated branded searches in NZ Supermarkets over the 12 months ending August 2026.
+86.4K
Gained estimated branded searches in NZ Homeware Retailers over the 12 months ending August 2026.
-85.8K
Lost estimated branded searches in NZ Community Pharmacy Brands over the 12 months ending August 2026.
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