The BrandwaveBrand Demand Index
Free monthly Share of Search for 23.9K brands in 6.1K competitive sets. Look up any brand, see who leads its category, and compare it with any rivals you choose.
What movedacross the index
-665K
Lost estimated branded searches in AU Supermarkets over the 11 months ending September 2026, taking first place from Woolworths in Sep 2026.
+432M
Gained estimated branded searches in AI chat assistants worldwide over the 11 months ending September 2026.
+157M
Gained estimated branded searches in AI chat assistants worldwide over the 11 months ending September 2026.
+76M
Gained estimated branded searches in Email providers worldwide over the 11 months ending September 2026.
-51.2M
Lost estimated branded searches in Online translation tools worldwide over the 11 months ending September 2026.
+51M
Gained estimated branded searches in Messaging apps worldwide over the 11 months ending September 2026.
+27M
Gained estimated branded searches in Social media platforms worldwide over the 11 months ending September 2026.
+23M
Gained estimated branded searches in Online game platforms worldwide over the 11 months ending September 2026.
Measured through Sep 2026, and updated every month.
23.9K
brands tracked, each measured through its own branded search terms
6.1K
competitive sets, where Share of Search is calculated against named rivals
12
months of measured history up to September 2026
Markets
14.1K brands, 309 multi-brand companies, and 3.2K competitive sets
- Social media platformsYouTube42.7%
- AI chat assistantsChatGPT68.2%
- Generative AI platformsChatGPT69.3%
2.3K brands, 73 multi-brand companies, and 339 competitive sets
- Department storesKmart39.6%
- SupermarketsColes33.2%
- BanksCommBank24.1%
8.3K brands, 178 multi-brand companies, and 1.7K competitive sets
- Social media platformsYouTube42.8%
- AI chatbotsChatGPT90.8%
- Online retailers and marketplacesTrade Me34.5%
2.4K brands, 76 multi-brand companies, and 369 competitive sets
- Electronics retailersAmazon61.5%
- SupermarketsSainsbury's25.4%
- Clothing shopsPrimark26.7%
3.6K brands, 125 multi-brand companies, and 505 competitive sets
- Electronics retailersAmazon88.3%
- Burger chainsMcDonald's45.6%
- Car brandsToyota11.2%
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