The BrandwaveBrand Demand Index
Free monthly Share of Search for 7.4K brands in 1.8K competitive sets. Look up any brand, see who leads its category, and compare it with any rivals you choose.
What movedacross the index
+90.7M
Gained estimated branded searches in AI chat assistants worldwide over the 11 months ending August 2026.
-75.3M
Lost estimated branded searches in Graphic design software worldwide over the 11 months ending August 2026.
-50.8M
Lost estimated branded searches in Online translation tools worldwide over the 11 months ending August 2026.
-41.8M
Lost estimated branded searches in AI chat assistants worldwide over the 11 months ending August 2026.
+6.4M
Gained estimated branded searches in AI chat assistants worldwide over the 11 months ending August 2026.
+2.5M
Gained estimated branded searches in NZ Sports leagues over the 11 months ending August 2026.
+903K
Gained estimated branded searches in NZ AI chatbots over the 11 months ending August 2026.
+437K
Gained estimated branded searches in NZ Search engines over the 11 months ending August 2026.
Measured through Aug 2026, and updated every month.
7.4K
brands tracked, each measured through its own branded search terms
1.8K
competitive sets, where Share of Search is calculated against named rivals
12
months of measured history up to August 2026
Markets
2.1K brands · 56 multi-brand companies · 407 competitive sets
- AI chat assistantsChatGPT65.9%
- Online translation toolsGoogle Translate89.5%
- Graphic design softwareCanva88.8%
5.9K brands · 136 multi-brand companies · 1.4K competitive sets
- News publishersStuff51.6%
- Social media platformsYouTube43%
- AI chatbotsChatGPT90.6%
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