Brandwave

United States branded search and Share of Search

In September 2026, the 316 United States brands Brandwave measured accounted for an estimated 277M branded searches.

Largest sets, September 2026
  1. Hardware store brands47.4M
  2. Job boards26.1M
  3. Real estate marketplaces23.8M
  4. Electronics retailers19.9M
  5. Classified ad platforms17.9M
  6. Auto parts retailers16.1M

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What changedin United States

Measured in September 2026.

Which United States brands overtook a rival in share of branded search in September 2026?

  1. In September 2026, Carvana overtook CarMax to become the leader among car marketplaces in United States, with 32.3% estimated Share of Search.

  2. In September 2026, Avant overtook Upstart and LendingClub to become the leader among personal loan platforms in United States, with 26.1% estimated Share of Search.

  3. In September 2026, DiGiorno overtook Totino's to become the leader among frozen pizza brands in United States, with 31.7% estimated Share of Search.

  4. In September 2026, Marzetti overtook Wholly Guacamole to become the leader among dips brands in United States, with 49% estimated Share of Search.

  5. In September 2026, Kuiu overtook Bass Pro to rank 2nd among hunting gear brands in United States, with 15.2% estimated Share of Search.

Biggest share gains

Largest Share of Search gains inside a brand's own set, September 2026 against August 2026.

  1. 1MEDITECHTo 39% in US Hospital management systems+11 points
  2. 2HGTo 44% in US Oven cleaners+10 points
  3. 3MarzettiTo 49% in US Dips brands+9.6 points

Competitive setsin United States

88 sets of brands that compete for the same customers, with Share of Search worked out inside each one.

Compare any brands in United States
  1. Hardware store brands47.4M
    1. Home Depot64.2%
    2. Lowe's28.7%
    3. Ace Hardware7.1%
  2. Job boards26.1M
    1. Indeed52%
    2. LinkedIn42.4%
    3. ZipRecruiter3.8%
    +1 more
  3. Real estate marketplaces23.8M
    1. Zillow85.8%
    2. Redfin7.7%
    3. Realtor.com4.2%
    +1 more
  4. Electronics retailers19.9M
    1. Best Buy83.4%
    2. Micro Center11.2%
    3. Newegg3.4%
    +1 more
  5. Classified ad platforms17.9M
    1. Facebook Marketplace62%
    2. Craigslist34.2%
    3. OfferUp3.8%
  6. Auto parts retailers16.1M
    1. AutoZone46.3%
    2. O'Reilly Auto Parts25.3%
    3. Advance Auto Parts20.8%
    +1 more
  7. Auto loan brands14M
    1. Capital One65.3%
    2. Carvana29.2%
    3. Discover4.8%
    +1 more
  8. High yield savings brands13.4M
    1. Capital One68.3%
    2. American Express25%
    3. Discover5%
    +2 more
  9. Credit cards13.3M
    1. Capital One69%
    2. American Express25.3%
    3. Discover5%
    +3 more
  10. Pet supply retailers12.9M
    1. PetSmart47.3%
    2. Petco31.6%
    3. Chewy21.2%
  11. Car marketplaces12.7M
    1. Carvana32.3%
    2. CarGurus26.5%
    3. CarMax26.5%
    +2 more
  12. Fitness chains10.7M
    1. Planet Fitness85.5%
    2. Anytime Fitness11.4%
    3. Gold's Gym3%
    +1 more
  13. Food delivery apps10.6M
    1. DoorDash70.5%
    2. Uber Eats20.1%
    3. Grubhub9.4%
  14. Student information systems9.6M
    1. Infinite Campus52.2%
    2. Skyward28.6%
    3. PowerSchool19.1%
  15. Bookstores9.2M
    1. Barnes & Noble81.8%
    2. Half Price Books10.9%
    3. Books-A-Million7.3%
  16. Tire retailers5.8M
    1. Discount Tire70.3%
    2. Tire Rack11.6%
    3. Big O Tires7.7%
    +2 more
  17. Stock brokers5.5M
    1. Charles Schwab50.1%
    2. E*TRADE22.3%
    3. Robinhood15.9%
    +2 more
  18. Financial advisers4M
    1. Charles Schwab69%
    2. Edward Jones16.9%
    3. Fidelity13.8%
    +1 more
  19. Storage facilities3.9M
    1. Public Storage57.1%
    2. Extra Space38.8%
    3. CubeSmart2.8%
    +1 more
  20. Home insurance brands2.9M
    1. State Farm60.4%
    2. Liberty Mutual23.3%
    3. Allstate8.5%
    +1 more

How the Brand Demand Index is measured

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