Brandwave

How popular isTire Rack in search?

In September 2026, there were an estimated 673K branded searches for Tire Rack in United States which is down 18.2% over the last 12 months. Tire Rack holds 11.6% estimated Share of Search among United States tire retailers and is ranked 2nd of 5 competitors for search popularity.

Share of Search, September 2026
  1. Discount Tire70.3%
  2. Tire Rack11.6%
  3. Big O Tires7.7%
  4. Belle Tire5.2%
  5. Les Schwab5.2%
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Which tire retailers compete with Tire Rack?

Tire Rack against tire retailers in United States, by month

Share of Search by month for Discount Tire, Tire Rack, Big O Tires, Belle Tire, Les Schwab. The figures are in the table below the chart.

View monthly share of search table
MonthDiscount TireTire RackBig O TiresBelle TireLes Schwab
Oct 202566%13.3%8.9%5.9%5.9%
Nov 202569.5%11.4%7.6%6.3%5.1%
Dec 202568.8%11.3%7.6%6.2%6.2%
Jan 202670.3%11.6%7.7%5.2%5.2%
Feb 202666.6%16.4%7.3%4.9%4.9%
Mar 202668.6%13.8%7.5%5%5%
Apr 202666%13.3%8.9%5.9%5.9%
May 202670.3%11.6%7.7%5.2%5.2%
Jun 202671.9%9.7%7.9%5.3%5.3%
Jul 202671.9%9.7%7.9%5.3%5.3%
Aug 202670.3%11.6%7.7%5.2%5.2%
Sep 202670.3%11.6%7.7%5.2%5.2%

  1. 1.Discount Tire

    70.3%

    Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Tire Rack

    11.6%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Big O Tires

    7.7%

    Held 3rd. 450K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Belle Tire

    5.2%

    Held 4th. 301K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Les Schwab

    5.2%

    Held 5th. 301K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Tire Rack and its closest rivals

Every comparison with Tire Rack

How has branded search demand for Tire Rack changed in United States over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Tire Rack in United States fell from 823K to 673K.
  • Across the 12 months ending September 2026, Tire Rack’s estimated Share of Search among tire retailers in United States decreased from 13.3% to 11.6%.
  • Across the 12 months ending September 2026, Tire Rack’s estimated Share of Search among tire retailers in United States peaked at 16.4% in February 2026 and was lowest at 9.7% in June 2026.

How did search popularity change for United States tire retailers in September 2026?

  1. Estimated monthly branded searches for Tire Rack in United States fell 18.2% over 12 measured months, from 823K to 673K in September 2026.

  2. Estimated monthly branded searches for Belle Tire in United States fell 18.2% over 12 measured months, from 368K to 301K in September 2026.

  3. Estimated monthly branded searches for Les Schwab in United States fell 18.2% over 12 measured months, from 368K to 301K in September 2026.

  4. Estimated monthly branded searches for Big O Tires in United States fell 18.2% over 12 measured months, from 550K to 450K in September 2026.

How is Tire Rack measured?

Brandwave collects information about searches that people make online using Tire Rack’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • tire rack

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How the Brand Demand Index is measured

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