Brandwave

How popular isBig O Tires in search?

In September 2026, there were an estimated 450K branded searches for Big O Tires in United States which is down 18.2% over the last 12 months. Big O Tires holds 7.7% estimated Share of Search among United States tire retailers and is ranked 3rd of 5 competitors for search popularity.

Share of Search, September 2026
  1. Discount Tire70.3%
  2. Tire Rack11.6%
  3. Big O Tires7.7%
  4. Belle Tire5.2%
  5. Les Schwab5.2%
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Which tire retailers compete with Big O Tires?

Big O Tires against tire retailers in United States, by month

Share of Search by month for Discount Tire, Tire Rack, Big O Tires, Belle Tire, Les Schwab. The figures are in the table below the chart.

View monthly share of search table
MonthDiscount TireTire RackBig O TiresBelle TireLes Schwab
Oct 202566%13.3%8.9%5.9%5.9%
Nov 202569.5%11.4%7.6%6.3%5.1%
Dec 202568.8%11.3%7.6%6.2%6.2%
Jan 202670.3%11.6%7.7%5.2%5.2%
Feb 202666.6%16.4%7.3%4.9%4.9%
Mar 202668.6%13.8%7.5%5%5%
Apr 202666%13.3%8.9%5.9%5.9%
May 202670.3%11.6%7.7%5.2%5.2%
Jun 202671.9%9.7%7.9%5.3%5.3%
Jul 202671.9%9.7%7.9%5.3%5.3%
Aug 202670.3%11.6%7.7%5.2%5.2%
Sep 202670.3%11.6%7.7%5.2%5.2%

  1. 1.Discount Tire

    70.3%

    Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Tire Rack

    11.6%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Big O Tires

    7.7%

    Held 3rd. 450K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Belle Tire

    5.2%

    Held 4th. 301K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Les Schwab

    5.2%

    Held 5th. 301K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Big O Tires and its closest rivals

Every comparison with Big O Tires

How has branded search demand for Big O Tires changed in United States over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Big O Tires in United States fell from 550K to 450K.
  • Across the 12 months ending September 2026, Big O Tires’ estimated Share of Search among tire retailers in United States decreased from 8.9% to 7.7%.
  • Across the 12 months ending September 2026, Big O Tires’ estimated Share of Search among tire retailers in United States peaked at 8.9% in October 2025 and was lowest at 7.3% in February 2026.

How did search popularity change for United States tire retailers in September 2026?

  1. Estimated monthly branded searches for Tire Rack in United States fell 18.2% over 12 measured months, from 823K to 673K in September 2026.

  2. Estimated monthly branded searches for Belle Tire in United States fell 18.2% over 12 measured months, from 368K to 301K in September 2026.

  3. Estimated monthly branded searches for Les Schwab in United States fell 18.2% over 12 measured months, from 368K to 301K in September 2026.

  4. Estimated monthly branded searches for Big O Tires in United States fell 18.2% over 12 measured months, from 550K to 450K in September 2026.

How is Big O Tires measured?

Brandwave collects information about searches that people make online using Big O Tires’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • big o tires

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How the Brand Demand Index is measured

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