Belle Tire vs Big O Tires:Which is searched more in United States?
In September 2026, Big O Tires had more branded searches than Belle Tire among tire retailers in United States. Big O Tires was estimated to have 450K branded searches compared to Belle Tire’s 301K, and held a 7.7% Share of Search versus Belle Tire’s 5.2%.
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Which is more popular in search, Belle Tire or Big O Tires?
Compare the tire retailers motorists use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Big O Tires, Belle Tire. The figures are in the table below the chart.
View monthly share of search table
| Month | Discount Tire | Tire Rack | Big O Tires | Belle Tire | Les Schwab |
|---|---|---|---|---|---|
| Oct 2025 | 66% | 13.3% | 8.9% | 5.9% | 5.9% |
| Nov 2025 | 69.5% | 11.4% | 7.6% | 6.3% | 5.1% |
| Dec 2025 | 68.8% | 11.3% | 7.6% | 6.2% | 6.2% |
| Jan 2026 | 70.3% | 11.6% | 7.7% | 5.2% | 5.2% |
| Feb 2026 | 66.6% | 16.4% | 7.3% | 4.9% | 4.9% |
| Mar 2026 | 68.6% | 13.8% | 7.5% | 5% | 5% |
| Apr 2026 | 66% | 13.3% | 8.9% | 5.9% | 5.9% |
| May 2026 | 70.3% | 11.6% | 7.7% | 5.2% | 5.2% |
| Jun 2026 | 71.9% | 9.7% | 7.9% | 5.3% | 5.3% |
| Jul 2026 | 71.9% | 9.7% | 7.9% | 5.3% | 5.3% |
| Aug 2026 | 70.3% | 11.6% | 7.7% | 5.2% | 5.2% |
| Sep 2026 | 70.3% | 11.6% | 7.7% | 5.2% | 5.2% |
How has the Belle Tire and Big O Tires comparison changed over the last 12 months?
3 findings
- Big O Tires was ahead of Belle Tire in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Belle Tire’s estimated Share of Search among tire retailers in United States moved from 5.9% to 5.2%, and its estimated monthly branded searches moved from 368K to 301K.
- Across the 12 months ending September 2026, Big O Tires’ estimated Share of Search among tire retailers in United States moved from 8.9% to 7.7%, and its estimated monthly branded searches moved from 550K to 450K.
How did search popularity change for United States tire retailers in September 2026?
2 changes
Estimated monthly branded searches for Belle Tire in United States fell 18.2% over 12 measured months, from 368K to 301K in September 2026.
Estimated monthly branded searches for Big O Tires in United States fell 18.2% over 12 measured months, from 550K to 450K in September 2026.
Other head-to-heads among tire retailers
Discount Tire vs Tire Rack: compare search popularity- Discount Tire vs Big O Tires: compare search popularity
- Discount Tire vs Belle Tire: compare search popularity
Discount Tire vs Les Schwab: compare search popularity- Tire Rack vs Big O Tires: compare search popularity
- Tire Rack vs Belle Tire: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Belle Tire’s and Big O Tires’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Belle Tire
1 branded search term
- belle tire
Big O Tires
1 branded search term
- big o tires
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.