The creator marketing platform that shows what's working, and what to do next

Brandwave pulls creator performance from six platforms into one view, ties it to what you spent, and tells you which creators and campaigns earn their budget.

gobrandwave.com/dashboard
Good morning
Here's how your creators are performing.
Investment
Total Spend
$38.2K
Budget Utilized64%
Active Campaigns5
Audience
Total Reach
9.6M
Engagement384K
Avg Engagement Rate4.0%
Efficiency
Cost Per Engagement
$0.10
CPM$3.98
Costed Activities57%
Insights3
Summer Glow Launch is outperforming your average by 32%View Campaign
Sarah Chen is driving efficient engagementView Creator
Short-form video is outperforming your other formatsView Activities

Creator marketing is booming. Measuring it isn't.

Four problems every creator marketing team knows too well.

Data scattered across 6 platforms

Instagram, YouTube, TikTok, X, LinkedIn, Reddit. Each with its own dashboard, metrics, and export format.

Can't tell which spend earns its keep

A post goes viral, but was it worth what you paid? Without cost tied to performance, every budget decision is a guess.

No confident answer for leadership

Every board meeting, someone asks "is creator marketing working?" and you don't have the data to back it up.

Untracked months are gone for good

Platform dashboards only look back so far. Every month you don't track is history you can never compare against.

Creator marketing deserves the same measurement rigor as every other channel.

From guessing to knowing.

What Brandwave actually does with your creator data.

One View Across Every Platform

Instagram, YouTube, TikTok, X, LinkedIn, Reddit. Every creator's numbers in one place, without the weekly spreadsheet ritual.

Know Which Creators Earn Their Budget

Every post carries its cost, so you can compare creators on what an engagement actually costs you, not on follower counts.

@sarah$0.38 CPE
@mike$0.28 CPE
@travel$0.45 CPE

History You Can't Get Back

Platform dashboards forget. Brandwave keeps every day of performance, so six months in you can answer “is this better than last quarter?” with a number.

Answers for the Board Meeting

Spend, reach, and cost per engagement for the whole program on one screen. When someone asks “is this working?”, you open a tab.

Total Spend
$42.8K
Total Reach
8.2M
Avg. CPE
$0.36

Insights, not just dashboards

Brandwave watches your numbers daily and flags what deserves attention: a post that's spiking, a creator beating your average CPE, a campaign worth more budget.

Insight

@sarah.creates delivers 3.2x better CPE than your campaign average. Consider increasing her allocation for Q3.

Influencer campaign tracking with cost attached

Every metric, creator, and campaign in one place.

gobrandwave.com/campaigns/summer-glow-launch
Campaigns › Summer Glow Launch
Summer Glow Launch
Active
Engagement
96.4K
across 9 activities
Reach
2.4M
across 6 platforms
Spend
$9.2K
of $12K budget
Budget Utilization$9.2K of $12K
Performance
Engagement Rate
4.1%+17%
Cost / 1K Reach
$3.83-20%
Cost / Engagement
$0.10-13%

Cross-platform creator analytics: one view of every platform

We built Brandwave after years of running creator campaigns and reporting on them with screenshots and spreadsheets. If Friday afternoons mean copying numbers out of six platform dashboards, this is for you.

Instagram
YouTube
TikTok
X
LinkedIn
Reddit

Comes with a published API and an MCP server, so your AI tools can query the same data your team sees.

How it works

01

Add your creators

Add the creators you work with and connect their social accounts. Brandwave picks up their content from there.

02

Track the work

Log posts as activities, attach what you paid, and group them into campaigns. Performance updates automatically.

03

See what earned its budget

Compare creators and campaigns on reach, engagement, and cost per engagement. The efficient ones stand out fast.

It gets better the longer you track

You can start tracking any time. You can't backfill the months you didn't.

Month 1

See what’s happening

Every creator, post, and campaign tracked in one place. The weekly spreadsheet ritual is over.

IG@sarah.creates
245K
YT@mikefitness
1.2M
TT@travelwithtam
567K
Month 3

Spot what’s working

Enough history to compare creators and campaigns properly. Who looked expensive but delivered? Who didn’t?

Performance trend+24%
JanFebMar
Month 6

Decide with evidence

Next quarter’s budget conversation starts from six months of numbers instead of a hunch.

@sarah is beating your roster average CPE 3x
21 activities have engagement but no cost recorded
Short-form video is outperforming your other formats

Stop guessing. Start knowing.

Your tracking history starts the day you do. Every week you wait is a week of data you'll never get back.

or
Continue with email
Set up in under 5 minutesExplore with sample data firstCancel anytime