Day one
Create your baseline
Capture what ran, what it cost and what happened next, so you have a clear starting point to compare against.
See what your marketing did
Connect every channel and get one clear picture to understand the real impact on your brand and growth, and where to invest next.
It shouldn’t be this hard to see what’s working
The problem isn’t a lack of numbers. Every channel measures itself, while the marketing that builds demand often leaves no clean conversion trail. Seen on their own, the pieces paint a false picture.
“How did that drive results?”
Every quarter you’re left piecing together the jigsaw of results when each source counts differently, or doesn’t show up at all. It’s hard to defend your work with only part of the picture.
Good marketing shouldn’t lose its budget just because it didn’t leave a click.
One timeline, all the evidence
See what you did alongside what happened next. Brandwave lines up your marketing activity with performance, customer-reported attribution and brand signals over time, giving you a clearer view of its impact.
From scattered data to confident decisions
Connect
Bring your marketing activity, spend and results into one record.
Ask
Explore your marketing history and get answers in plain language.
Decide
Move budget behind what works, and back every call with evidence.
All your marketing in one record
See your marketing as one connected programme, not a collection of disconnected dashboards.
Creator marketing
Creators, campaigns, content, costs and performance, all connected in one programme record.
Broadcast
Television and radio spots, with the audience, daypart and network behind each one.
Out-of-home
Billboards, transit, street furniture and digital screens, mapped to where they ran.
Newspapers, magazines and flyers, with circulation and distribution attached.
Ask your marketing anything
Ask questions across your whole marketing history in plain language, from what you spent to what changed and where to look next.
ClaudeChatGPT+ any other MCP client
Back your next move
See the full picture
Understand every channel in context, instead of judging each one in isolation.
Compare like with like
Measure performance consistently across channels, so you can see what deserves a closer look.
Defend every channel
Bring attribution, brand signals and customer-reported evidence together, so channels are not judged only by what is easiest to count.
The evidence behind every decision
One shared timeline
Line up social, broadcast, out-of-home and print activity with campaigns and business results.
Your success metrics
Choose the GA4 events that define success for your business, then see how they move alongside your marketing.
What customers said
Normalize messy “How did you hear about us?” answers while keeping response coverage visible.
Codes, links and referrals
Find promo codes, tagged links and referral sources, then map each signal to the work behind it.
Brand demand
Track branded-search momentum and Share of Search against competitors, with Search Console evidence alongside estimates.
True cost and efficiency
Roll up line-item spend into total cost, CPM and CPE, with data coverage shown beside the result.
Compare on the same basis
Compare creators, activities and campaigns against your own peer averages and performance history.
Know what you can trust
See whether delivery is reported, entered or estimated, and how confident each metric is.
Know where to look next
Surface stale data, missing costs, budget pacing, engagement spikes and unusually efficient work.
Your marketinghistory becomes your advantage
Start now, and every campaign gives the next one more context. Over time, you build a clearer view of what tends to work, where, and when.
First review
Compare with confidence
See channels and campaigns side by side on the same basis, using your own past performance as the benchmark.
Over time
Spot the patterns
See what keeps showing up around stronger outcomes, and use that context to make better calls next time.
Start building the full picture
Bring your marketing together now, so every campaign, result and signal adds context to the decisions that come next.
Questions you might have
Brandwave is built for anyone in marketing who wants to scale their programme more efficiently and effectively. It is useful at any level: a marketing manager who wants tactical guidance on optimising a campaign, a CMO who wants to understand the overall impact of their marketing programme, or a founder who wants to understand how their marketing investment is driving growth.
That is exactly where Brandwave is most useful. It brings your marketing activity and spend together with outcomes and independent signals such as customer-reported attribution, Share of Search and direct response, so you can judge impact from several pieces of evidence instead of letting last click tell the whole story.
Your marketing context. Brandwave brings your activity, spend, outcomes and brand signals into one structured record that your AI can query through MCP or the API. Instead of reasoning from disconnected exports, screenshots or whatever context you happen to paste into a chat, it can work from the history of your marketing programme.
No. Brandwave sits over what you already run and brings the relevant data together into one marketing record. There is no rip-and-replace, and your data stays yours.
Only as much as you want it to be. Start with a clean slate, or backfill the marketing history you already have for more context from day one. You don’t have to do that work manually either. Brandwave’s API and MCP server let AI assistants work directly with your marketing record, so you can simply ask your AI to help backfill it. You can even keep working from your AI chat instead of the Brandwave dashboard.
No. Ask questions in plain language and get answers grounded in your marketing record. You can also query the same record through Brandwave’s API and MCP server from AI tools you already use.