Brandwave

Tire retailers in United States:Which are searched most?

In September 2026, Discount Tire was the most searched among tire retailers in United States, with an estimated 4.1M branded searches and 70.3% estimated Share of Search within this set.

Share of Search, September 2026
  1. Discount Tire70.3%
  2. Tire Rack11.6%
  3. Big O Tires7.7%
  4. Belle Tire5.2%
  5. Les Schwab5.2%

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Share of SearchLeaderboard

Compare the tire retailers motorists use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among tire retailers in United States, by month

Share of Search by month for Discount Tire, Tire Rack, Big O Tires, Belle Tire, Les Schwab. The figures are in the table below the chart.

View monthly share of search table
MonthDiscount TireTire RackBig O TiresBelle TireLes Schwab
Oct 202566%13.3%8.9%5.9%5.9%
Nov 202569.5%11.4%7.6%6.3%5.1%
Dec 202568.8%11.3%7.6%6.2%6.2%
Jan 202670.3%11.6%7.7%5.2%5.2%
Feb 202666.6%16.4%7.3%4.9%4.9%
Mar 202668.6%13.8%7.5%5%5%
Apr 202666%13.3%8.9%5.9%5.9%
May 202670.3%11.6%7.7%5.2%5.2%
Jun 202671.9%9.7%7.9%5.3%5.3%
Jul 202671.9%9.7%7.9%5.3%5.3%
Aug 202670.3%11.6%7.7%5.2%5.2%
Sep 202670.3%11.6%7.7%5.2%5.2%

This month’s ranking, September 2026

  1. 1.Discount Tire

    70.3%

    Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Tire Rack

    11.6%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Big O Tires

    7.7%

    Held 3rd. 450K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Belle Tire

    5.2%

    Held 4th. 301K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Les Schwab

    5.2%

    Held 5th. 301K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among tire retailers in United States?

In September 2026, Discount Tire was the most searched among tire retailers in United States, with an estimated 4.1M branded searches and 70.3% estimated Share of Search within this set. Tire Rack is in 2nd place, 58.8 percentage points behind at 11.6% Share of Search.

United States tire retailers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Discount Tire66% → 70.3%71.9%Jun 202666%Oct 20251st
Tire Rack13.3% → 11.6%16.4%Feb 20269.7%Jun 20262nd
Big O Tires8.9% → 7.7%8.9%Oct 20257.3%Feb 20263rd
Belle Tire5.9% → 5.2%6.3%Nov 20254.9%Feb 20264th
Les Schwab5.9% → 5.2%6.2%Dec 20254.9%Feb 20265th

Each finding as a sentence

  • Across the 12 months ending September 2026, Discount Tire’s estimated Share of Search among tire retailers in United States increased from 66% to 70.3%.
  • Across the 12 months ending September 2026, Tire Rack’s estimated Share of Search among tire retailers in United States decreased from 13.3% to 11.6%.
  • Across the 12 months ending September 2026, Big O Tires’ estimated Share of Search among tire retailers in United States decreased from 8.9% to 7.7%.
  • Across the 12 months ending September 2026, Belle Tire’s estimated Share of Search among tire retailers in United States decreased from 5.9% to 5.2%.
  • Across the 12 months ending September 2026, Les Schwab’s estimated Share of Search among tire retailers in United States decreased from 5.9% to 5.2%.
  • Across the 12 months ending September 2026, Discount Tire’s estimated Share of Search among tire retailers in United States peaked at 71.9% in June 2026 and was lowest at 66% in October 2025.
  • Across the 12 months ending September 2026, Tire Rack’s estimated Share of Search among tire retailers in United States peaked at 16.4% in February 2026 and was lowest at 9.7% in June 2026.
  • Across the 12 months ending September 2026, Big O Tires’ estimated Share of Search among tire retailers in United States peaked at 8.9% in October 2025 and was lowest at 7.3% in February 2026.
  • Across the 12 months ending September 2026, Belle Tire’s estimated Share of Search among tire retailers in United States peaked at 6.3% in November 2025 and was lowest at 4.9% in February 2026.
  • Across the 12 months ending September 2026, Les Schwab’s estimated Share of Search among tire retailers in United States peaked at 6.2% in December 2025 and was lowest at 4.9% in February 2026.

How did search popularity change for United States tire retailers in September 2026?

  1. Estimated monthly branded searches for Tire Rack in United States fell 18.2% over 12 measured months, from 823K to 673K in September 2026.

  2. Estimated monthly branded searches for Belle Tire in United States fell 18.2% over 12 measured months, from 368K to 301K in September 2026.

  3. Estimated monthly branded searches for Les Schwab in United States fell 18.2% over 12 measured months, from 368K to 301K in September 2026.

  4. Estimated monthly branded searches for Big O Tires in United States fell 18.2% over 12 measured months, from 550K to 450K in September 2026.

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