Big O Tires vs Discount Tire:Which is searched more in United States?
In September 2026, Discount Tire had more branded searches than Big O Tires among tire retailers in United States. Discount Tire was estimated to have 4.1M branded searches compared to Big O Tires’ 450K, and held a 70.3% Share of Search versus Big O Tires’ 7.7%.
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Which is more popular in search, Big O Tires or Discount Tire?
Compare the tire retailers motorists use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Discount Tire, Big O Tires. The figures are in the table below the chart.
View monthly share of search table
| Month | Discount Tire | Tire Rack | Big O Tires | Belle Tire | Les Schwab |
|---|---|---|---|---|---|
| Oct 2025 | 66% | 13.3% | 8.9% | 5.9% | 5.9% |
| Nov 2025 | 69.5% | 11.4% | 7.6% | 6.3% | 5.1% |
| Dec 2025 | 68.8% | 11.3% | 7.6% | 6.2% | 6.2% |
| Jan 2026 | 70.3% | 11.6% | 7.7% | 5.2% | 5.2% |
| Feb 2026 | 66.6% | 16.4% | 7.3% | 4.9% | 4.9% |
| Mar 2026 | 68.6% | 13.8% | 7.5% | 5% | 5% |
| Apr 2026 | 66% | 13.3% | 8.9% | 5.9% | 5.9% |
| May 2026 | 70.3% | 11.6% | 7.7% | 5.2% | 5.2% |
| Jun 2026 | 71.9% | 9.7% | 7.9% | 5.3% | 5.3% |
| Jul 2026 | 71.9% | 9.7% | 7.9% | 5.3% | 5.3% |
| Aug 2026 | 70.3% | 11.6% | 7.7% | 5.2% | 5.2% |
| Sep 2026 | 70.3% | 11.6% | 7.7% | 5.2% | 5.2% |
How has the Big O Tires and Discount Tire comparison changed over the last 12 months?
3 findings
- Discount Tire was ahead of Big O Tires in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Big O Tires’ estimated Share of Search among tire retailers in United States moved from 8.9% to 7.7%, and its estimated monthly branded searches moved from 550K to 450K.
- Across the 12 months ending September 2026, Discount Tire’s estimated Share of Search among tire retailers in United States moved from 66% to 70.3%, and its estimated monthly branded searches held steady at 4.1M.
How did search popularity change for United States tire retailers in September 2026?
1 change
Estimated monthly branded searches for Big O Tires in United States fell 18.2% over 12 measured months, from 550K to 450K in September 2026.
Other head-to-heads among tire retailers
Discount Tire vs Tire Rack: compare search popularity
Discount Tire vs Belle Tire: compare search popularity
Discount Tire vs Les Schwab: compare search popularity- Tire Rack vs Big O Tires: compare search popularity
- Tire Rack vs Belle Tire: compare search popularity
- Tire Rack vs Les Schwab: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Big O Tires’ and Discount Tire’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Big O Tires
1 branded search term
- big o tires
Discount Tire
1 branded search term
- discount tire
Put your own brand in this comparison
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