Brandwave

How popular isDiscount Tire in search?

In September 2026, there were an estimated 4.1M branded searches for Discount Tire in United States which held steady over the last 12 months. Discount Tire holds 70.3% estimated Share of Search among United States tire retailers and is ranked 1st of 5 competitors for search popularity.

Share of Search, September 2026
  1. Discount Tire70.3%
  2. Tire Rack11.6%
  3. Big O Tires7.7%
  4. Belle Tire5.2%
  5. Les Schwab5.2%
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Which tire retailers compete with Discount Tire?

Discount Tire against tire retailers in United States, by month

Share of Search by month for Discount Tire, Tire Rack, Big O Tires, Belle Tire, Les Schwab. The figures are in the table below the chart.

View monthly share of search table
MonthDiscount TireTire RackBig O TiresBelle TireLes Schwab
Oct 202566%13.3%8.9%5.9%5.9%
Nov 202569.5%11.4%7.6%6.3%5.1%
Dec 202568.8%11.3%7.6%6.2%6.2%
Jan 202670.3%11.6%7.7%5.2%5.2%
Feb 202666.6%16.4%7.3%4.9%4.9%
Mar 202668.6%13.8%7.5%5%5%
Apr 202666%13.3%8.9%5.9%5.9%
May 202670.3%11.6%7.7%5.2%5.2%
Jun 202671.9%9.7%7.9%5.3%5.3%
Jul 202671.9%9.7%7.9%5.3%5.3%
Aug 202670.3%11.6%7.7%5.2%5.2%
Sep 202670.3%11.6%7.7%5.2%5.2%

  1. 1.Discount Tire

    70.3%

    Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Tire Rack

    11.6%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Big O Tires

    7.7%

    Held 3rd. 450K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Belle Tire

    5.2%

    Held 4th. 301K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Les Schwab

    5.2%

    Held 5th. 301K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Discount Tire and its closest rivals

Every comparison with Discount Tire

How has branded search demand for Discount Tire changed in United States over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Discount Tire in United States held steady at 4.1M.
  • Across the 12 months ending September 2026, Discount Tire’s estimated Share of Search among tire retailers in United States increased from 66% to 70.3%.
  • Across the 12 months ending September 2026, Discount Tire’s estimated Share of Search among tire retailers in United States peaked at 71.9% in June 2026 and was lowest at 66% in October 2025.

How did search popularity change for United States tire retailers in September 2026?

  1. Estimated monthly branded searches for Tire Rack in United States fell 18.2% over 12 measured months, from 823K to 673K in September 2026.

  2. Estimated monthly branded searches for Belle Tire in United States fell 18.2% over 12 measured months, from 368K to 301K in September 2026.

  3. Estimated monthly branded searches for Les Schwab in United States fell 18.2% over 12 measured months, from 368K to 301K in September 2026.

  4. Estimated monthly branded searches for Big O Tires in United States fell 18.2% over 12 measured months, from 550K to 450K in September 2026.

How is Discount Tire measured?

Brandwave collects information about searches that people make online using Discount Tire’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • discount tire

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How the Brand Demand Index is measured

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