Big O Tires vs Les Schwab:Which is searched more in United States?
In September 2026, Big O Tires had more branded searches than Les Schwab among tire retailers in United States. Big O Tires was estimated to have 450K branded searches compared to Les Schwab’s 301K, and held a 7.7% Share of Search versus Les Schwab’s 5.2%.
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Which is more popular in search, Big O Tires or Les Schwab?
Compare the tire retailers motorists use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Big O Tires, Les Schwab. The figures are in the table below the chart.
View monthly share of search table
| Month | Discount Tire | Tire Rack | Big O Tires | Belle Tire | Les Schwab |
|---|---|---|---|---|---|
| Oct 2025 | 66% | 13.3% | 8.9% | 5.9% | 5.9% |
| Nov 2025 | 69.5% | 11.4% | 7.6% | 6.3% | 5.1% |
| Dec 2025 | 68.8% | 11.3% | 7.6% | 6.2% | 6.2% |
| Jan 2026 | 70.3% | 11.6% | 7.7% | 5.2% | 5.2% |
| Feb 2026 | 66.6% | 16.4% | 7.3% | 4.9% | 4.9% |
| Mar 2026 | 68.6% | 13.8% | 7.5% | 5% | 5% |
| Apr 2026 | 66% | 13.3% | 8.9% | 5.9% | 5.9% |
| May 2026 | 70.3% | 11.6% | 7.7% | 5.2% | 5.2% |
| Jun 2026 | 71.9% | 9.7% | 7.9% | 5.3% | 5.3% |
| Jul 2026 | 71.9% | 9.7% | 7.9% | 5.3% | 5.3% |
| Aug 2026 | 70.3% | 11.6% | 7.7% | 5.2% | 5.2% |
| Sep 2026 | 70.3% | 11.6% | 7.7% | 5.2% | 5.2% |
How has the Big O Tires and Les Schwab comparison changed over the last 12 months?
3 findings
- Big O Tires was ahead of Les Schwab in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Big O Tires’ estimated Share of Search among tire retailers in United States moved from 8.9% to 7.7%, and its estimated monthly branded searches moved from 550K to 450K.
- Across the 12 months ending September 2026, Les Schwab’s estimated Share of Search among tire retailers in United States moved from 5.9% to 5.2%, and its estimated monthly branded searches moved from 368K to 301K.
How did search popularity change for United States tire retailers in September 2026?
2 changes
Estimated monthly branded searches for Les Schwab in United States fell 18.2% over 12 measured months, from 368K to 301K in September 2026.
Estimated monthly branded searches for Big O Tires in United States fell 18.2% over 12 measured months, from 550K to 450K in September 2026.
Other head-to-heads among tire retailers
Discount Tire vs Tire Rack: compare search popularity- Discount Tire vs Big O Tires: compare search popularity
Discount Tire vs Belle Tire: compare search popularity- Discount Tire vs Les Schwab: compare search popularity
- Tire Rack vs Big O Tires: compare search popularity
- Tire Rack vs Belle Tire: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Big O Tires’ and Les Schwab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Big O Tires
1 branded search term
- big o tires
Les Schwab
1 branded search term
- les schwab
Put your own brand in this comparison
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