Brandwave

How popular isLes Schwab in search?

In September 2026, there were an estimated 301K branded searches for Les Schwab in United States which is down 18.2% over the last 12 months. Les Schwab holds 5.2% estimated Share of Search among United States tire retailers and is ranked 5th of 5 competitors for search popularity.

Share of Search, September 2026
  1. Discount Tire70.3%
  2. Tire Rack11.6%
  3. Big O Tires7.7%
  4. Belle Tire5.2%
  5. Les Schwab5.2%
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Which tire retailers compete with Les Schwab?

Les Schwab against tire retailers in United States, by month

Share of Search by month for Discount Tire, Tire Rack, Big O Tires, Belle Tire, Les Schwab. The figures are in the table below the chart.

View monthly share of search table
MonthDiscount TireTire RackBig O TiresBelle TireLes Schwab
Oct 202566%13.3%8.9%5.9%5.9%
Nov 202569.5%11.4%7.6%6.3%5.1%
Dec 202568.8%11.3%7.6%6.2%6.2%
Jan 202670.3%11.6%7.7%5.2%5.2%
Feb 202666.6%16.4%7.3%4.9%4.9%
Mar 202668.6%13.8%7.5%5%5%
Apr 202666%13.3%8.9%5.9%5.9%
May 202670.3%11.6%7.7%5.2%5.2%
Jun 202671.9%9.7%7.9%5.3%5.3%
Jul 202671.9%9.7%7.9%5.3%5.3%
Aug 202670.3%11.6%7.7%5.2%5.2%
Sep 202670.3%11.6%7.7%5.2%5.2%

  1. 1.Discount Tire

    70.3%

    Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Tire Rack

    11.6%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Big O Tires

    7.7%

    Held 3rd. 450K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Belle Tire

    5.2%

    Held 4th. 301K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Les Schwab

    5.2%

    Held 5th. 301K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Les Schwab and its closest rivals

Every comparison with Les Schwab

How has branded search demand for Les Schwab changed in United States over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Les Schwab in United States fell from 368K to 301K.
  • Across the 12 months ending September 2026, Les Schwab’s estimated Share of Search among tire retailers in United States decreased from 5.9% to 5.2%.
  • Across the 12 months ending September 2026, Les Schwab’s estimated Share of Search among tire retailers in United States peaked at 6.2% in December 2025 and was lowest at 4.9% in February 2026.

How did search popularity change for United States tire retailers in September 2026?

  1. Estimated monthly branded searches for Tire Rack in United States fell 18.2% over 12 measured months, from 823K to 673K in September 2026.

  2. Estimated monthly branded searches for Belle Tire in United States fell 18.2% over 12 measured months, from 368K to 301K in September 2026.

  3. Estimated monthly branded searches for Les Schwab in United States fell 18.2% over 12 measured months, from 368K to 301K in September 2026.

  4. Estimated monthly branded searches for Big O Tires in United States fell 18.2% over 12 measured months, from 550K to 450K in September 2026.

How is Les Schwab measured?

Brandwave collects information about searches that people make online using Les Schwab’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • les schwab

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How the Brand Demand Index is measured

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