How popular isDiscover in search?
In September 2026, there were an estimated 669K branded searches for Discover in United States which is down 33.1% over the last 12 months. Discover holds 4.8% estimated Share of Search among United States auto loan brands and is ranked 3rd of 4 competitors for search popularity.
Capital One65.3%
Carvana29.2%
Discover4.8%
LightStream0.65%
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Where does Discover compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Auto loan brands | 3rd of 4 | 4.8% | Shown below |
| High yield savings brands | 3rd of 5 | 5% | Show ranking |
| Credit cards | 3rd of 6 | 5% | Show ranking |
Which auto loan brands compete with Discover?
Share of Search by month for Capital One, Carvana, Discover. The figures are in the table below the chart.
View monthly share of search table
| Month | Capital One | Carvana | Discover | LightStream |
|---|---|---|---|---|
| Oct 2025 | 67.2% | 24.6% | 7.4% | 0.81% |
| Nov 2025 | 70.4% | 21.1% | 7.7% | 0.85% |
| Dec 2025 | 67.2% | 24.6% | 7.4% | 0.81% |
| Jan 2026 | 67.2% | 24.6% | 7.4% | 0.81% |
| Feb 2026 | 67.2% | 24.6% | 7.4% | 0.81% |
| Mar 2026 | 63.2% | 28.3% | 7.8% | 0.76% |
| Apr 2026 | 63.2% | 28.3% | 7.8% | 0.76% |
| May 2026 | 63.2% | 28.3% | 7.8% | 0.76% |
| Jun 2026 | 67.2% | 24.6% | 7.4% | 0.81% |
| Jul 2026 | 63.7% | 28.5% | 7% | 0.77% |
| Aug 2026 | 64.6% | 28.9% | 5.8% | 0.78% |
| Sep 2026 | 65.3% | 29.2% | 4.8% | 0.65% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 65.3% | 9.1M | 0% | +0.8 points | |
| 2, held 2nd | 29.2% | 4.1M | 0% | +0.3 points | |
| 3, held 3rd | 4.8% | 669K | -18.2% | -1 points | |
| 4, held 4th | 0.65% | 90.5K | -17.7% | -0.1 points |
65.3%
Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share +0.8 points.
2.
Carvana29.2%
Held 2nd. 4.1M estimated branded searches, 0% vs prior month. Share +0.3 points.
3.
Discover4.8%
Held 3rd. 669K estimated branded searches, -18.2% vs prior month. Share -1 points.
0.65%
Held 4th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.1 points.
Compare search popularity between Discover and its closest rivals
How has branded search demand for Discover changed in United States over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Discover in United States fell from 1M to 669K.
- Across the 12 months ending September 2026, Discover’s estimated Share of Search among auto loan brands in United States decreased from 7.4% to 4.8%.
- Across the 12 months ending September 2026, Discover’s estimated Share of Search among auto loan brands in United States peaked at 7.8% in March 2026 and was lowest at 4.8% in September 2026.
How did search popularity change for United States auto loan brands in September 2026?
4 changes
In September 2026, Capital One gained estimated Share of Search among auto loan brands in United States, from 64.6% to 65.3%.
In September 2026, Discover lost estimated Share of Search among auto loan brands in United States, from 5.8% to 4.8%.
Carvana’s estimated Share of Search among auto loan brands in United States has gained ground for 3 months in a row, from 24.6% to 29.2% in September 2026.
Estimated monthly branded searches for LightStream in United States fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.
How is Discover measured?
Brandwave collects information about searches that people make online using Discover’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- discover card
- discover credit card
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Is Discover your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.