Brandwave

Auto loan brands in United States:Which are searched most?

In September 2026, Capital One was the most searched among auto loan brands in United States, with an estimated 9.1M branded searches and 65.3% estimated Share of Search within this set.

Share of Search, September 2026
  1. Capital One65.3%
  2. Carvana29.2%
  3. Discover4.8%
  4. LightStream0.65%

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Share of SearchLeaderboard

Compare the auto loan brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among auto loan brands in United States, by month

Share of Search by month for Capital One, Carvana, Discover. The figures are in the table below the chart.

View monthly share of search table
MonthCapital OneCarvanaDiscoverLightStream
Oct 202567.2%24.6%7.4%0.81%
Nov 202570.4%21.1%7.7%0.85%
Dec 202567.2%24.6%7.4%0.81%
Jan 202667.2%24.6%7.4%0.81%
Feb 202667.2%24.6%7.4%0.81%
Mar 202663.2%28.3%7.8%0.76%
Apr 202663.2%28.3%7.8%0.76%
May 202663.2%28.3%7.8%0.76%
Jun 202667.2%24.6%7.4%0.81%
Jul 202663.7%28.5%7%0.77%
Aug 202664.6%28.9%5.8%0.78%
Sep 202665.3%29.2%4.8%0.65%

This month’s ranking, September 2026

  1. 1.Capital One

    65.3%

    Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share +0.8 points.

  2. 2.Carvana

    29.2%

    Held 2nd. 4.1M estimated branded searches, 0% vs prior month. Share +0.3 points.

  3. 3.Discover

    4.8%

    Held 3rd. 669K estimated branded searches, -18.2% vs prior month. Share -1 points.

  4. 4.LightStream

    0.65%

    Held 4th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among auto loan brands in United States?

In September 2026, Capital One was the most searched among auto loan brands in United States, with an estimated 9.1M branded searches and 65.3% estimated Share of Search within this set. Carvana is in 2nd place, 36.1 percentage points behind at 29.2% Share of Search.

United States auto loan brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Capital One67.2% → 65.3%70.4%Nov 202563.2%Mar 20261st
Carvana24.6% → 29.2%29.2%Sep 202621.1%Nov 20252nd
Discover7.4% → 4.8%7.8%Mar 20264.8%Sep 20263rd
LightStream0.81% → 0.65%0.85%Nov 20250.65%Sep 20264th

Each finding as a sentence

  • Across the 12 months ending September 2026, Capital One’s estimated Share of Search among auto loan brands in United States decreased from 67.2% to 65.3%.
  • Across the 12 months ending September 2026, Carvana’s estimated Share of Search among auto loan brands in United States increased from 24.6% to 29.2%.
  • Across the 12 months ending September 2026, Discover’s estimated Share of Search among auto loan brands in United States decreased from 7.4% to 4.8%.
  • Across the 12 months ending September 2026, Capital One’s estimated Share of Search among auto loan brands in United States peaked at 70.4% in November 2025 and was lowest at 63.2% in March 2026.
  • Across the 12 months ending September 2026, Carvana’s estimated Share of Search among auto loan brands in United States peaked at 29.2% in September 2026 and was lowest at 21.1% in November 2025.
  • Across the 12 months ending September 2026, Discover’s estimated Share of Search among auto loan brands in United States peaked at 7.8% in March 2026 and was lowest at 4.8% in September 2026.
  • Across the 12 months ending September 2026, LightStream held steady: its estimated Share of Search among auto loan brands in United States moved less than 0.5 percentage points.

How did search popularity change for United States auto loan brands in September 2026?

  1. In September 2026, Capital One gained estimated Share of Search among auto loan brands in United States, from 64.6% to 65.3%.

  2. In September 2026, Discover lost estimated Share of Search among auto loan brands in United States, from 5.8% to 4.8%.

  3. Carvana’s estimated Share of Search among auto loan brands in United States has gained ground for 3 months in a row, from 24.6% to 29.2% in September 2026.

  4. Estimated monthly branded searches for LightStream in United States fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.

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