Brandwave

How popular isDiscover in search?

In September 2026, there were an estimated 669K branded searches for Discover in United States which is down 33.1% over the last 12 months. Discover holds 4.8% estimated Share of Search among United States auto loan brands and is ranked 3rd of 4 competitors for search popularity.

Share of Search, September 2026
  1. Capital One65.3%
  2. Carvana29.2%
  3. Discover4.8%
  4. LightStream0.65%
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Which auto loan brands compete with Discover?

Discover against auto loan brands in United States, by month

Share of Search by month for Capital One, Carvana, Discover. The figures are in the table below the chart.

View monthly share of search table
MonthCapital OneCarvanaDiscoverLightStream
Oct 202567.2%24.6%7.4%0.81%
Nov 202570.4%21.1%7.7%0.85%
Dec 202567.2%24.6%7.4%0.81%
Jan 202667.2%24.6%7.4%0.81%
Feb 202667.2%24.6%7.4%0.81%
Mar 202663.2%28.3%7.8%0.76%
Apr 202663.2%28.3%7.8%0.76%
May 202663.2%28.3%7.8%0.76%
Jun 202667.2%24.6%7.4%0.81%
Jul 202663.7%28.5%7%0.77%
Aug 202664.6%28.9%5.8%0.78%
Sep 202665.3%29.2%4.8%0.65%

  1. 1.Capital One

    65.3%

    Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share +0.8 points.

  2. 2.Carvana

    29.2%

    Held 2nd. 4.1M estimated branded searches, 0% vs prior month. Share +0.3 points.

  3. 3.Discover

    4.8%

    Held 3rd. 669K estimated branded searches, -18.2% vs prior month. Share -1 points.

  4. 4.LightStream

    0.65%

    Held 4th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.1 points.

Compare search popularity between Discover and its closest rivals

Every comparison with Discover

How has branded search demand for Discover changed in United States over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Discover in United States fell from 1M to 669K.
  • Across the 12 months ending September 2026, Discover’s estimated Share of Search among auto loan brands in United States decreased from 7.4% to 4.8%.
  • Across the 12 months ending September 2026, Discover’s estimated Share of Search among auto loan brands in United States peaked at 7.8% in March 2026 and was lowest at 4.8% in September 2026.

How did search popularity change for United States auto loan brands in September 2026?

  1. In September 2026, Capital One gained estimated Share of Search among auto loan brands in United States, from 64.6% to 65.3%.

  2. In September 2026, Discover lost estimated Share of Search among auto loan brands in United States, from 5.8% to 4.8%.

  3. Carvana’s estimated Share of Search among auto loan brands in United States has gained ground for 3 months in a row, from 24.6% to 29.2% in September 2026.

  4. Estimated monthly branded searches for LightStream in United States fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.

Where does Discover compete?

Discover is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Auto loan brands3rd of 44.8%Shown above
High yield savings brands3rd of 55%Show ranking
Credit cards3rd of 65%Show ranking

How is Discover measured?

Brandwave collects information about searches that people make online using Discover’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • discover card
  • discover credit card

Do you work for Discover? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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