Brandwave

High yield savings brands in United States:Which are searched most?

In September 2026, Capital One was the most searched among high yield savings brands in United States, with an estimated 9.1M branded searches and 68.3% estimated Share of Search within this set.

Share of Search, September 2026
  1. Capital One68.3%
  2. American Express25%
  3. Discover5%
  4. Marcus1%
  5. Betterment0.68%

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Share of SearchLeaderboard

Compare the high yield savings brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among high yield savings brands in United States, by month

Share of Search by month for Capital One, American Express, Discover. The figures are in the table below the chart.

View monthly share of search table
MonthCapital OneAmerican ExpressDiscoverMarcusBetterment
Oct 202566.4%24.3%7.3%1.2%0.8%
Nov 202566.5%24.4%7.3%1.2%0.66%
Dec 202566.3%24.3%7.3%1.5%0.66%
Jan 202665.9%24.2%7.2%1.5%1.2%
Feb 202666.2%24.3%7.2%1.3%0.98%
Mar 202665.5%24%8%1.5%0.97%
Apr 202665.7%24.1%8.1%1.2%0.97%
May 202665.9%24.1%8.1%1.2%0.65%
Jun 202666.5%24.4%7.3%1.2%0.66%
Jul 202666.5%24.4%7.3%1.2%0.66%
Aug 202667.4%24.7%6%1.3%0.67%
Sep 202668.3%25%5%1%0.68%

This month’s ranking, September 2026

  1. 1.Capital One

    68.3%

    Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share +0.9 points.

  2. 2.American Express

    25%

    Held 2nd. 3.4M estimated branded searches, 0% vs prior month. Share +0.3 points.

  3. 3.Discover

    5%

    Held 3rd. 669K estimated branded searches, -18.2% vs prior month. Share -1 points.

  4. 4.Marcus

    1%

    Held 4th. 140K estimated branded searches, -17.6% vs prior month. Share -0.2 points.

  5. 5.Betterment

    0.68%

    Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among high yield savings brands in United States?

In September 2026, Capital One was the most searched among high yield savings brands in United States, with an estimated 9.1M branded searches and 68.3% estimated Share of Search within this set. American Express is in 2nd place, 43.2 percentage points behind at 25% Share of Search.

United States high yield savings brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Capital One66.4% → 68.3%68.3%Sep 202665.5%Mar 20261st
American Express24.3% → 25%25%Sep 202624%Mar 20262nd
Discover7.3% → 5%8.1%May 20265%Sep 20263rd
Marcus1.2% → 1%1.5%Jan 20261%Sep 20264th
Betterment0.8% → 0.68%1.2%Jan 20260.65%May 20265th

Each finding as a sentence

  • Across the 12 months ending September 2026, Capital One’s estimated Share of Search among high yield savings brands in United States increased from 66.4% to 68.3%.
  • Across the 12 months ending September 2026, American Express’ estimated Share of Search among high yield savings brands in United States increased from 24.3% to 25%.
  • Across the 12 months ending September 2026, Discover’s estimated Share of Search among high yield savings brands in United States decreased from 7.3% to 5%.
  • Across the 12 months ending September 2026, Capital One’s estimated Share of Search among high yield savings brands in United States peaked at 68.3% in September 2026 and was lowest at 65.5% in March 2026.
  • Across the 12 months ending September 2026, American Express’ estimated Share of Search among high yield savings brands in United States peaked at 25% in September 2026 and was lowest at 24% in March 2026.
  • Across the 12 months ending September 2026, Discover’s estimated Share of Search among high yield savings brands in United States peaked at 8.1% in May 2026 and was lowest at 5% in September 2026.
  • Across the 12 months ending September 2026, Marcus and Betterment held steady: their estimated Share of Search among high yield savings brands in United States each moved less than 0.5 percentage points.

How did search popularity change for United States high yield savings brands in September 2026?

  1. In September 2026, Capital One gained estimated Share of Search among high yield savings brands in United States, from 67.4% to 68.3%.

  2. In September 2026, Discover lost estimated Share of Search among high yield savings brands in United States, from 6% to 5%.

  3. Estimated monthly branded searches for Marcus in United States fell 18.2% over 12 measured months, from 172K to 140K in September 2026.

  4. Estimated monthly branded searches for Betterment in United States fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.

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