Brandwave

How popular isAmerican Express in search?

In September 2026, there were an estimated 3.4M branded searches for American Express in United States which held steady over the last 12 months. American Express holds 25% estimated Share of Search among United States high yield savings brands and is ranked 2nd of 5 competitors for search popularity.

Share of Search, September 2026
  1. Capital One68.3%
  2. American Express25%
  3. Discover5%
  4. Marcus1%
  5. Betterment0.68%
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Which high yield savings brands compete with American Express?

American Express against high yield savings brands in United States, by month

Share of Search by month for Capital One, American Express, Discover. The figures are in the table below the chart.

View monthly share of search table
MonthCapital OneAmerican ExpressDiscoverMarcusBetterment
Oct 202566.4%24.3%7.3%1.2%0.8%
Nov 202566.5%24.4%7.3%1.2%0.66%
Dec 202566.3%24.3%7.3%1.5%0.66%
Jan 202665.9%24.2%7.2%1.5%1.2%
Feb 202666.2%24.3%7.2%1.3%0.98%
Mar 202665.5%24%8%1.5%0.97%
Apr 202665.7%24.1%8.1%1.2%0.97%
May 202665.9%24.1%8.1%1.2%0.65%
Jun 202666.5%24.4%7.3%1.2%0.66%
Jul 202666.5%24.4%7.3%1.2%0.66%
Aug 202667.4%24.7%6%1.3%0.67%
Sep 202668.3%25%5%1%0.68%

  1. 1.Capital One

    68.3%

    Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share +0.9 points.

  2. 2.American Express

    25%

    Held 2nd. 3.4M estimated branded searches, 0% vs prior month. Share +0.3 points.

  3. 3.Discover

    5%

    Held 3rd. 669K estimated branded searches, -18.2% vs prior month. Share -1 points.

  4. 4.Marcus

    1%

    Held 4th. 140K estimated branded searches, -17.6% vs prior month. Share -0.2 points.

  5. 5.Betterment

    0.68%

    Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between American Express and its closest rivals

Every comparison with American Express

How has branded search demand for American Express changed in United States over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for American Express in United States held steady at 3.4M.
  • Across the 12 months ending September 2026, American Express’ estimated Share of Search among high yield savings brands in United States increased from 24.3% to 25%.
  • Across the 12 months ending September 2026, American Express’ estimated Share of Search among high yield savings brands in United States peaked at 25% in September 2026 and was lowest at 24% in March 2026.

How did search popularity change for United States high yield savings brands in September 2026?

  1. In September 2026, Capital One gained estimated Share of Search among high yield savings brands in United States, from 67.4% to 68.3%.

  2. In September 2026, Discover lost estimated Share of Search among high yield savings brands in United States, from 6% to 5%.

  3. Estimated monthly branded searches for Marcus in United States fell 18.2% over 12 measured months, from 172K to 140K in September 2026.

  4. Estimated monthly branded searches for Betterment in United States fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.

Where does American Express compete?

American Express is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
High yield savings brands2nd of 525%Shown above
Credit cards2nd of 625.3%Show ranking

How is American Express measured?

Brandwave collects information about searches that people make online using American Express’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • american express

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How the Brand Demand Index is measured

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