Brandwave

How popular isCapital One in search?

In September 2026, there were an estimated 9.1M branded searches for Capital One in United States which held steady over the last 12 months. Capital One holds 68.3% estimated Share of Search among United States high yield savings brands and is ranked 1st of 5 competitors for search popularity.

Share of Search, September 2026
  1. Capital One68.3%
  2. American Express25%
  3. Discover5%
  4. Marcus1%
  5. Betterment0.68%
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Which high yield savings brands compete with Capital One?

Capital One against high yield savings brands in United States, by month

Share of Search by month for Capital One, American Express, Discover. The figures are in the table below the chart.

View monthly share of search table
MonthCapital OneAmerican ExpressDiscoverMarcusBetterment
Oct 202566.4%24.3%7.3%1.2%0.8%
Nov 202566.5%24.4%7.3%1.2%0.66%
Dec 202566.3%24.3%7.3%1.5%0.66%
Jan 202665.9%24.2%7.2%1.5%1.2%
Feb 202666.2%24.3%7.2%1.3%0.98%
Mar 202665.5%24%8%1.5%0.97%
Apr 202665.7%24.1%8.1%1.2%0.97%
May 202665.9%24.1%8.1%1.2%0.65%
Jun 202666.5%24.4%7.3%1.2%0.66%
Jul 202666.5%24.4%7.3%1.2%0.66%
Aug 202667.4%24.7%6%1.3%0.67%
Sep 202668.3%25%5%1%0.68%

  1. 1.Capital One

    68.3%

    Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share +0.9 points.

  2. 2.American Express

    25%

    Held 2nd. 3.4M estimated branded searches, 0% vs prior month. Share +0.3 points.

  3. 3.Discover

    5%

    Held 3rd. 669K estimated branded searches, -18.2% vs prior month. Share -1 points.

  4. 4.Marcus

    1%

    Held 4th. 140K estimated branded searches, -17.6% vs prior month. Share -0.2 points.

  5. 5.Betterment

    0.68%

    Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Capital One and its closest rivals

Every comparison with Capital One

How has branded search demand for Capital One changed in United States over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Capital One in United States held steady at 9.1M.
  • Across the 12 months ending September 2026, Capital One’s estimated Share of Search among high yield savings brands in United States increased from 66.4% to 68.3%.
  • Across the 12 months ending September 2026, Capital One’s estimated Share of Search among high yield savings brands in United States peaked at 68.3% in September 2026 and was lowest at 65.5% in March 2026.

How did search popularity change for United States high yield savings brands in September 2026?

  1. In September 2026, Capital One gained estimated Share of Search among high yield savings brands in United States, from 67.4% to 68.3%.

  2. In September 2026, Discover lost estimated Share of Search among high yield savings brands in United States, from 6% to 5%.

  3. Estimated monthly branded searches for Marcus in United States fell 18.2% over 12 measured months, from 172K to 140K in September 2026.

  4. Estimated monthly branded searches for Betterment in United States fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.

Where does Capital One compete?

Capital One is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Auto loan brands1st of 465.3%Show ranking
High yield savings brands1st of 568.3%Shown above
Credit cards1st of 669%Show ranking

How is Capital One measured?

Brandwave collects information about searches that people make online using Capital One’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • capital one

Do you work for Capital One? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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