Brandwave

Credit cards in United States:Which are searched most?

In September 2026, Capital One was the most searched among credit cards in United States, with an estimated 9.1M branded searches and 69% estimated Share of Search within this set.

Share of Search, September 2026
  1. Capital One69%
  2. American Express25.3%
  3. Discover5%
  4. Visa0.37%
  5. Barclaycard0.25%
  6. Mastercard0.07%

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Share of SearchLeaderboard

Compare the credit cards operators run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among credit cards in United States, by month

Share of Search by month for Capital One, American Express, Discover. The figures are in the table below the chart.

View monthly share of search table
MonthCapital OneAmerican ExpressDiscoverVisaBarclaycardMastercard
Oct 202567.1%24.6%7.3%0.5%0.36%0.13%
Nov 202567.1%24.6%7.3%0.5%0.36%0.09%
Dec 202567.1%24.6%7.3%0.54%0.36%0.09%
Jan 202667%24.6%7.3%0.64%0.36%0.13%
Feb 202667.2%24.6%7.4%0.46%0.3%0.09%
Mar 202666.5%24.4%8.2%0.44%0.36%0.11%
Apr 202666.6%24.4%8.2%0.4%0.36%0.11%
May 202666.6%24.4%8.2%0.4%0.3%0.09%
Jun 202667.2%24.6%7.3%0.44%0.3%0.11%
Jul 202667.2%24.6%7.4%0.41%0.24%0.11%
Aug 202668.2%25%6.1%0.37%0.25%0.09%
Sep 202669%25.3%5%0.37%0.25%0.07%

This month’s ranking, September 2026

  1. 1.Capital One

    69%

    Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share +0.8 points.

  2. 2.American Express

    25.3%

    Held 2nd. 3.4M estimated branded searches, 0% vs prior month. Share +0.3 points.

  3. 3.Discover

    5%

    Held 3rd. 669K estimated branded searches, -18.2% vs prior month. Share -1.1 points.

  4. 4.Visa

    0.37%

    Held 4th. 49.3K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Barclaycard

    0.25%

    Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Mastercard

    0.07%

    Held 6th. 9.9K estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among credit cards in United States?

In September 2026, Capital One was the most searched among credit cards in United States, with an estimated 9.1M branded searches and 69% estimated Share of Search within this set. American Express is in 2nd place, 43.7 percentage points behind at 25.3% Share of Search.

United States credit cards, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Capital One67.1% → 69%69%Sep 202666.5%Mar 20261st
American Express24.6% → 25.3%25.3%Sep 202624.4%Mar 20262nd
Discover7.3% → 5%8.2%May 20265%Sep 20263rd
Visa0.5% → 0.37%0.64%Jan 20260.37%Aug 20264th
Barclaycard0.36% → 0.25%0.36%Nov 20250.24%Jul 20265th
Mastercard0.13% → 0.07%0.13%Oct 20250.07%Sep 20266th

Each finding as a sentence

  • Across the 12 months ending September 2026, Capital One’s estimated Share of Search among credit cards in United States increased from 67.1% to 69%.
  • Across the 12 months ending September 2026, American Express’ estimated Share of Search among credit cards in United States increased from 24.6% to 25.3%.
  • Across the 12 months ending September 2026, Discover’s estimated Share of Search among credit cards in United States decreased from 7.3% to 5%.
  • Across the 12 months ending September 2026, Capital One’s estimated Share of Search among credit cards in United States peaked at 69% in September 2026 and was lowest at 66.5% in March 2026.
  • Across the 12 months ending September 2026, Discover’s estimated Share of Search among credit cards in United States peaked at 8.2% in May 2026 and was lowest at 5% in September 2026.
  • Across the 12 months ending September 2026, Visa, Barclaycard and Mastercard held steady: their estimated Share of Search among credit cards in United States each moved less than 0.5 percentage points.

How did search popularity change for United States credit cards in September 2026?

  1. In September 2026, Capital One gained estimated Share of Search among credit cards in United States, from 68.2% to 69%.

  2. In September 2026, Discover lost estimated Share of Search among credit cards in United States, from 6.1% to 5%.

  3. American Express’ estimated Share of Search among credit cards in United States has gained ground for 3 months in a row, from 24.6% to 25.3% in September 2026.

  4. Estimated monthly branded searches for Mastercard in United States fell 45.3% over 12 measured months, from 18.1K to 9.9K in September 2026.

  5. Estimated monthly branded searches for Barclaycard in United States fell 33.1% over 12 measured months, from 49.5K to 33.1K in September 2026.

  6. Estimated monthly branded searches for Visa in United States fell 27.1% over 12 measured months, from 67.6K to 49.3K in September 2026.

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