How popular isBarclaycard in search?
In September 2026, there were an estimated 33.1K branded searches for Barclaycard in United States which is down 33.1% over the last 12 months. Barclaycard holds 0.25% estimated Share of Search among United States credit cards and is ranked 5th of 6 competitors for search popularity.
Capital One69%
American Express25.3%
Discover5%
Visa0.37%
Barclaycard0.25%
Mastercard0.07%
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Which credit cards compete with Barclaycard?
Share of Search by month for Capital One, American Express, Discover, Barclaycard. The figures are in the table below the chart.
View monthly share of search table
| Month | Capital One | American Express | Discover | Visa | Barclaycard | Mastercard |
|---|---|---|---|---|---|---|
| Oct 2025 | 67.1% | 24.6% | 7.3% | 0.5% | 0.36% | 0.13% |
| Nov 2025 | 67.1% | 24.6% | 7.3% | 0.5% | 0.36% | 0.09% |
| Dec 2025 | 67.1% | 24.6% | 7.3% | 0.54% | 0.36% | 0.09% |
| Jan 2026 | 67% | 24.6% | 7.3% | 0.64% | 0.36% | 0.13% |
| Feb 2026 | 67.2% | 24.6% | 7.4% | 0.46% | 0.3% | 0.09% |
| Mar 2026 | 66.5% | 24.4% | 8.2% | 0.44% | 0.36% | 0.11% |
| Apr 2026 | 66.6% | 24.4% | 8.2% | 0.4% | 0.36% | 0.11% |
| May 2026 | 66.6% | 24.4% | 8.2% | 0.4% | 0.3% | 0.09% |
| Jun 2026 | 67.2% | 24.6% | 7.3% | 0.44% | 0.3% | 0.11% |
| Jul 2026 | 67.2% | 24.6% | 7.4% | 0.41% | 0.24% | 0.11% |
| Aug 2026 | 68.2% | 25% | 6.1% | 0.37% | 0.25% | 0.09% |
| Sep 2026 | 69% | 25.3% | 5% | 0.37% | 0.25% | 0.07% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 69% | 9.1M | 0% | +0.8 points | |
| 2, held 2nd | 25.3% | 3.4M | 0% | +0.3 points | |
| 3, held 3rd | 5% | 669K | -18.2% | -1.1 points | |
| 4, held 4th | 0.37% | 49.3K | 0% | 0 points | |
| 5, held 5th | 0.25% | 33.1K | 0% | 0 points | |
| 6, held 6th | 0.07% | 9.9K | -18.2% | 0 points |
69%
Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share +0.8 points.
25.3%
Held 2nd. 3.4M estimated branded searches, 0% vs prior month. Share +0.3 points.
3.
Discover5%
Held 3rd. 669K estimated branded searches, -18.2% vs prior month. Share -1.1 points.
4.
Visa0.37%
Held 4th. 49.3K estimated branded searches, 0% vs prior month. Share 0 points.
0.25%
Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.
0.07%
Held 6th. 9.9K estimated branded searches, -18.2% vs prior month. Share 0 points.
Compare search popularity between Barclaycard and its closest rivals
Every comparison with Barclaycard
5 comparisons
How has branded search demand for Barclaycard changed in United States over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Barclaycard in United States fell from 49.5K to 33.1K.
- Across the 12 months ending September 2026, Barclaycard’s estimated Share of Search among credit cards in United States held steady, from 0.36% to 0.25%.
How did search popularity change for United States credit cards in September 2026?
6 changes
In September 2026, Capital One gained estimated Share of Search among credit cards in United States, from 68.2% to 69%.
In September 2026, Discover lost estimated Share of Search among credit cards in United States, from 6.1% to 5%.
American Express’ estimated Share of Search among credit cards in United States has gained ground for 3 months in a row, from 24.6% to 25.3% in September 2026.
Estimated monthly branded searches for Mastercard in United States fell 45.3% over 12 measured months, from 18.1K to 9.9K in September 2026.
Estimated monthly branded searches for Barclaycard in United States fell 33.1% over 12 measured months, from 49.5K to 33.1K in September 2026.
Estimated monthly branded searches for Visa in United States fell 27.1% over 12 measured months, from 67.6K to 49.3K in September 2026.
How is Barclaycard measured?
Brandwave collects information about searches that people make online using Barclaycard’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- barclaycard
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Is Barclaycard your brand?
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