Brandwave

How popular isDiscover in search?

In September 2026, there were an estimated 669K branded searches for Discover in United States which is down 33.1% over the last 12 months. Discover holds 5% estimated Share of Search among United States credit cards and is ranked 3rd of 6 competitors for search popularity.

Share of Search, September 2026
  1. Capital One69%
  2. American Express25.3%
  3. Discover5%
  4. Visa0.37%
  5. Barclaycard0.25%
  6. Mastercard0.07%
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Which credit cards compete with Discover?

Discover against credit cards in United States, by month

Share of Search by month for Capital One, American Express, Discover. The figures are in the table below the chart.

View monthly share of search table
MonthCapital OneAmerican ExpressDiscoverVisaBarclaycardMastercard
Oct 202567.1%24.6%7.3%0.5%0.36%0.13%
Nov 202567.1%24.6%7.3%0.5%0.36%0.09%
Dec 202567.1%24.6%7.3%0.54%0.36%0.09%
Jan 202667%24.6%7.3%0.64%0.36%0.13%
Feb 202667.2%24.6%7.4%0.46%0.3%0.09%
Mar 202666.5%24.4%8.2%0.44%0.36%0.11%
Apr 202666.6%24.4%8.2%0.4%0.36%0.11%
May 202666.6%24.4%8.2%0.4%0.3%0.09%
Jun 202667.2%24.6%7.3%0.44%0.3%0.11%
Jul 202667.2%24.6%7.4%0.41%0.24%0.11%
Aug 202668.2%25%6.1%0.37%0.25%0.09%
Sep 202669%25.3%5%0.37%0.25%0.07%

  1. 1.Capital One

    69%

    Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share +0.8 points.

  2. 2.American Express

    25.3%

    Held 2nd. 3.4M estimated branded searches, 0% vs prior month. Share +0.3 points.

  3. 3.Discover

    5%

    Held 3rd. 669K estimated branded searches, -18.2% vs prior month. Share -1.1 points.

  4. 4.Visa

    0.37%

    Held 4th. 49.3K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Barclaycard

    0.25%

    Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Mastercard

    0.07%

    Held 6th. 9.9K estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare search popularity between Discover and its closest rivals

Every comparison with Discover

How has branded search demand for Discover changed in United States over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Discover in United States fell from 1M to 669K.
  • Across the 12 months ending September 2026, Discover’s estimated Share of Search among credit cards in United States decreased from 7.3% to 5%.
  • Across the 12 months ending September 2026, Discover’s estimated Share of Search among credit cards in United States peaked at 8.2% in May 2026 and was lowest at 5% in September 2026.

How did search popularity change for United States credit cards in September 2026?

  1. In September 2026, Capital One gained estimated Share of Search among credit cards in United States, from 68.2% to 69%.

  2. In September 2026, Discover lost estimated Share of Search among credit cards in United States, from 6.1% to 5%.

  3. American Express’ estimated Share of Search among credit cards in United States has gained ground for 3 months in a row, from 24.6% to 25.3% in September 2026.

  4. Estimated monthly branded searches for Mastercard in United States fell 45.3% over 12 measured months, from 18.1K to 9.9K in September 2026.

  5. Estimated monthly branded searches for Barclaycard in United States fell 33.1% over 12 measured months, from 49.5K to 33.1K in September 2026.

  6. Estimated monthly branded searches for Visa in United States fell 27.1% over 12 measured months, from 67.6K to 49.3K in September 2026.

Where does Discover compete?

Discover is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Auto loan brands3rd of 44.8%Show ranking
High yield savings brands3rd of 55%Show ranking
Credit cards3rd of 65%Shown above

How is Discover measured?

Brandwave collects information about searches that people make online using Discover’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • discover card
  • discover credit card

Do you work for Discover? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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