American Express vs Discover:Which is searched more in United States?
In September 2026, American Express had more branded searches than Discover among credit cards in United States. American Express was estimated to have 3.4M branded searches compared to Discover’s 669K, and held a 25.3% Share of Search versus Discover’s 5%.
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Which is more popular in search, American Express or Discover?
Compare the credit cards operators run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for American Express, Discover. The figures are in the table below the chart.
View monthly share of search table
| Month | Capital One | American Express | Discover | Visa | Barclaycard | Mastercard |
|---|---|---|---|---|---|---|
| Oct 2025 | 67.1% | 24.6% | 7.3% | 0.5% | 0.36% | 0.13% |
| Nov 2025 | 67.1% | 24.6% | 7.3% | 0.5% | 0.36% | 0.09% |
| Dec 2025 | 67.1% | 24.6% | 7.3% | 0.54% | 0.36% | 0.09% |
| Jan 2026 | 67% | 24.6% | 7.3% | 0.64% | 0.36% | 0.13% |
| Feb 2026 | 67.2% | 24.6% | 7.4% | 0.46% | 0.3% | 0.09% |
| Mar 2026 | 66.5% | 24.4% | 8.2% | 0.44% | 0.36% | 0.11% |
| Apr 2026 | 66.6% | 24.4% | 8.2% | 0.4% | 0.36% | 0.11% |
| May 2026 | 66.6% | 24.4% | 8.2% | 0.4% | 0.3% | 0.09% |
| Jun 2026 | 67.2% | 24.6% | 7.3% | 0.44% | 0.3% | 0.11% |
| Jul 2026 | 67.2% | 24.6% | 7.4% | 0.41% | 0.24% | 0.11% |
| Aug 2026 | 68.2% | 25% | 6.1% | 0.37% | 0.25% | 0.09% |
| Sep 2026 | 69% | 25.3% | 5% | 0.37% | 0.25% | 0.07% |
How has the American Express and Discover comparison changed over the last 12 months?
3 findings
- American Express was ahead of Discover in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, American Express’ estimated Share of Search among credit cards in United States moved from 24.6% to 25.3%, and its estimated monthly branded searches held steady at 3.4M.
- Across the 12 months ending September 2026, Discover’s estimated Share of Search among credit cards in United States moved from 7.3% to 5%, and its estimated monthly branded searches moved from 1M to 669K.
How did search popularity change for United States credit cards in September 2026?
2 changes
In September 2026, Discover lost estimated Share of Search among credit cards in United States, from 6.1% to 5%.
American Express’ estimated Share of Search among credit cards in United States has gained ground for 3 months in a row, from 24.6% to 25.3% in September 2026.
Other head-to-heads among credit cards
How each brand is measured
Brandwave collects information about searches that people make online using American Express’ and Discover’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
American Express
1 branded search term
- american express
Discover
2 branded search terms
- discover card
- discover credit card
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