American Express vs Betterment:Which is searched more in United States?
In September 2026, American Express had more branded searches than Betterment among high yield savings brands in United States. American Express was estimated to have 3.4M branded searches compared to Betterment’s 90.5K, and held a 25% Share of Search versus Betterment’s 0.68%.
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Which is more popular in search, American Express or Betterment?
Compare the high yield savings brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for American Express, Betterment. The figures are in the table below the chart.
View monthly share of search table
| Month | Capital One | American Express | Discover | Marcus | Betterment |
|---|---|---|---|---|---|
| Oct 2025 | 66.4% | 24.3% | 7.3% | 1.2% | 0.8% |
| Nov 2025 | 66.5% | 24.4% | 7.3% | 1.2% | 0.66% |
| Dec 2025 | 66.3% | 24.3% | 7.3% | 1.5% | 0.66% |
| Jan 2026 | 65.9% | 24.2% | 7.2% | 1.5% | 1.2% |
| Feb 2026 | 66.2% | 24.3% | 7.2% | 1.3% | 0.98% |
| Mar 2026 | 65.5% | 24% | 8% | 1.5% | 0.97% |
| Apr 2026 | 65.7% | 24.1% | 8.1% | 1.2% | 0.97% |
| May 2026 | 65.9% | 24.1% | 8.1% | 1.2% | 0.65% |
| Jun 2026 | 66.5% | 24.4% | 7.3% | 1.2% | 0.66% |
| Jul 2026 | 66.5% | 24.4% | 7.3% | 1.2% | 0.66% |
| Aug 2026 | 67.4% | 24.7% | 6% | 1.3% | 0.67% |
| Sep 2026 | 68.3% | 25% | 5% | 1% | 0.68% |
How has the American Express and Betterment comparison changed over the last 12 months?
3 findings
- American Express was ahead of Betterment in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, American Express’ estimated Share of Search among high yield savings brands in United States moved from 24.3% to 25%, and its estimated monthly branded searches held steady at 3.4M.
- Across the 12 months ending September 2026, Betterment’s estimated Share of Search among high yield savings brands in United States moved from 0.8% to 0.68%, and its estimated monthly branded searches moved from 110K to 90.5K.
How did search popularity change for United States high yield savings brands in September 2026?
1 change
Estimated monthly branded searches for Betterment in United States fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.
Other head-to-heads among high yield savings brands
How each brand is measured
Brandwave collects information about searches that people make online using American Express’ and Betterment’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
American Express
1 branded search term
- american express
Betterment
1 branded search term
- betterment
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