Brandwave

Stock brokers in United States:Which are searched most?

In September 2026, Charles Schwab was the most searched among stock brokers in United States, with an estimated 2.7M branded searches and 50.1% estimated Share of Search within this set.

Share of Search, September 2026
  1. Charles Schwab50.1%
  2. E*TRADE22.3%
  3. Robinhood15.9%
  4. Fidelity10%
  5. Interactive Brokers1.7%

Follow stock brokers and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the brokers people trade shares through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among stock brokers in United States, by month

Share of Search by month for Charles Schwab, E*TRADE, Robinhood, Fidelity. The figures are in the table below the chart.

View monthly share of search table
MonthCharles SchwabE*TRADERobinhoodFidelityInteractive Brokers
Oct 202553.6%19.7%16.4%8.8%1.5%
Nov 202555.2%20.1%14.1%9.1%1.5%
Dec 202556.5%20.6%12%9.3%1.6%
Jan 202656.5%20.7%12%9.3%1.6%
Feb 202650.1%22.4%15.7%10.1%1.7%
Mar 202650.1%22.4%15.7%10.1%1.7%
Apr 202655.1%20.2%14.2%9.1%1.5%
May 202655%20.2%14.2%9.1%1.5%
Jun 202655%20.2%14.3%9%1.5%
Jul 202655%20%14.5%9%1.5%
Aug 202655%20%14.4%9%1.5%
Sep 202650.1%22.3%15.9%10%1.7%

This month’s ranking, September 2026

  1. 1.Charles Schwab

    50.1%

    Held 1st. 2.7M estimated branded searches, -18.2% vs prior month. Share -5 points.

  2. 2.E*TRADE

    22.3%

    Held 2nd. 1.2M estimated branded searches, 0% vs prior month. Share +2.3 points.

  3. 3.Robinhood

    15.9%

    Held 3rd. 871K estimated branded searches, -0.62% vs prior month. Share +1.5 points.

  4. 4.Fidelity

    10%

    Held 4th. 550K estimated branded searches, 0% vs prior month. Share +1 points.

  5. 5.Interactive Brokers

    1.7%

    Held 5th. 92.9K estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among stock brokers in United States?

In September 2026, Charles Schwab was the most searched among stock brokers in United States, with an estimated 2.7M branded searches and 50.1% estimated Share of Search within this set. E*TRADE is in 2nd place, 27.8 percentage points behind at 22.3% Share of Search.

United States stock brokers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Charles Schwab53.6% → 50.1%56.5%Dec 202550.1%Sep 20261st
E*TRADE19.7% → 22.3%22.4%Feb 202619.7%Oct 20252nd
Robinhood16.4% → 15.9%16.4%Oct 202512%Jan 20263rd
Fidelity8.8% → 10%10.1%Feb 20268.8%Oct 20254th
Interactive Brokers1.5% → 1.7%1.7%Feb 20261.5%Oct 20255th

Each finding as a sentence

  • Across the 12 months ending September 2026, Charles Schwab’s estimated Share of Search among stock brokers in United States decreased from 53.6% to 50.1%.
  • Across the 12 months ending September 2026, E*TRADE’s estimated Share of Search among stock brokers in United States increased from 19.7% to 22.3%.
  • Across the 12 months ending September 2026, Robinhood’s estimated Share of Search among stock brokers in United States decreased from 16.4% to 15.9%.
  • Across the 12 months ending September 2026, Fidelity’s estimated Share of Search among stock brokers in United States increased from 8.8% to 10%.
  • Across the 12 months ending September 2026, Charles Schwab’s estimated Share of Search among stock brokers in United States peaked at 56.5% in December 2025 and was lowest at 50.1% in September 2026.
  • Across the 12 months ending September 2026, E*TRADE’s estimated Share of Search among stock brokers in United States peaked at 22.4% in February 2026 and was lowest at 19.7% in October 2025.
  • Across the 12 months ending September 2026, Robinhood’s estimated Share of Search among stock brokers in United States peaked at 16.4% in October 2025 and was lowest at 12% in January 2026.
  • Across the 12 months ending September 2026, Fidelity’s estimated Share of Search among stock brokers in United States peaked at 10.1% in February 2026 and was lowest at 8.8% in October 2025.
  • Across the 12 months ending September 2026, Interactive Brokers held steady: its estimated Share of Search among stock brokers in United States moved less than 0.5 percentage points.

How did search popularity change for United States stock brokers in September 2026?

  1. In September 2026, E*TRADE gained estimated Share of Search among stock brokers in United States, from 20% to 22.3%.

  2. In September 2026, Robinhood gained estimated Share of Search among stock brokers in United States, from 14.4% to 15.9%.

  3. In September 2026, Fidelity gained estimated Share of Search among stock brokers in United States, from 9% to 10%.

  4. In September 2026, Charles Schwab lost estimated Share of Search among stock brokers in United States, from 55% to 50.1%.

  5. Estimated monthly branded searches for Interactive Brokers in United States fell 18.2% over 12 measured months, from 114K to 92.9K in September 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free