Charles Schwab vs Fidelity:Which is searched more in United States?
In September 2026, Charles Schwab had more branded searches than Fidelity among stock brokers in United States. Charles Schwab was estimated to have 2.7M branded searches compared to Fidelity’s 550K, and held a 50.1% Share of Search versus Fidelity’s 10%.
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Which is more popular in search, Charles Schwab or Fidelity?
Compare the brokers people trade shares through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Charles Schwab, Fidelity. The figures are in the table below the chart.
View monthly share of search table
| Month | Charles Schwab | E*TRADE | Robinhood | Fidelity | Interactive Brokers |
|---|---|---|---|---|---|
| Oct 2025 | 53.6% | 19.7% | 16.4% | 8.8% | 1.5% |
| Nov 2025 | 55.2% | 20.1% | 14.1% | 9.1% | 1.5% |
| Dec 2025 | 56.5% | 20.6% | 12% | 9.3% | 1.6% |
| Jan 2026 | 56.5% | 20.7% | 12% | 9.3% | 1.6% |
| Feb 2026 | 50.1% | 22.4% | 15.7% | 10.1% | 1.7% |
| Mar 2026 | 50.1% | 22.4% | 15.7% | 10.1% | 1.7% |
| Apr 2026 | 55.1% | 20.2% | 14.2% | 9.1% | 1.5% |
| May 2026 | 55% | 20.2% | 14.2% | 9.1% | 1.5% |
| Jun 2026 | 55% | 20.2% | 14.3% | 9% | 1.5% |
| Jul 2026 | 55% | 20% | 14.5% | 9% | 1.5% |
| Aug 2026 | 55% | 20% | 14.4% | 9% | 1.5% |
| Sep 2026 | 50.1% | 22.3% | 15.9% | 10% | 1.7% |
How has the Charles Schwab and Fidelity comparison changed over the last 12 months?
3 findings
- Charles Schwab was ahead of Fidelity in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Charles Schwab’s estimated Share of Search among stock brokers in United States moved from 53.6% to 50.1%, and its estimated monthly branded searches moved from 4.1M to 2.7M.
- Across the 12 months ending September 2026, Fidelity’s estimated Share of Search among stock brokers in United States moved from 8.8% to 10%, and its estimated monthly branded searches moved from 673K to 550K.
How did search popularity change for United States stock brokers in September 2026?
2 changes
In September 2026, Fidelity gained estimated Share of Search among stock brokers in United States, from 9% to 10%.
In September 2026, Charles Schwab lost estimated Share of Search among stock brokers in United States, from 55% to 50.1%.
Other head-to-heads among stock brokers
How each brand is measured
Brandwave collects information about searches that people make online using Charles Schwab’s and Fidelity’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Charles Schwab
1 branded search term
- charles schwab
Fidelity
1 branded search term
- fidelity investments
Put your own brand in this comparison
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