Brandwave

How popular isFidelity in search?

In September 2026, there were an estimated 550K branded searches for Fidelity in United States which is down 18.3% over the last 12 months. Fidelity holds 10% estimated Share of Search among United States stock brokers and is ranked 4th of 5 competitors for search popularity.

Share of Search, September 2026
  1. Charles Schwab50.1%
  2. E*TRADE22.3%
  3. Robinhood15.9%
  4. Fidelity10%
  5. Interactive Brokers1.7%
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Where does Fidelity compete?

Fidelity is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Stock brokers4th of 510%Shown below
Financial advisers3rd of 413.8%Show ranking
Investment platforms1st of 568.7%Show ranking

Which stock brokers compete with Fidelity?

Fidelity against stock brokers in United States, by month

Share of Search by month for Charles Schwab, E*TRADE, Robinhood, Fidelity. The figures are in the table below the chart.

View monthly share of search table
MonthCharles SchwabE*TRADERobinhoodFidelityInteractive Brokers
Oct 202553.6%19.7%16.4%8.8%1.5%
Nov 202555.2%20.1%14.1%9.1%1.5%
Dec 202556.5%20.6%12%9.3%1.6%
Jan 202656.5%20.7%12%9.3%1.6%
Feb 202650.1%22.4%15.7%10.1%1.7%
Mar 202650.1%22.4%15.7%10.1%1.7%
Apr 202655.1%20.2%14.2%9.1%1.5%
May 202655%20.2%14.2%9.1%1.5%
Jun 202655%20.2%14.3%9%1.5%
Jul 202655%20%14.5%9%1.5%
Aug 202655%20%14.4%9%1.5%
Sep 202650.1%22.3%15.9%10%1.7%

  1. 1.Charles Schwab

    50.1%

    Held 1st. 2.7M estimated branded searches, -18.2% vs prior month. Share -5 points.

  2. 2.E*TRADE

    22.3%

    Held 2nd. 1.2M estimated branded searches, 0% vs prior month. Share +2.3 points.

  3. 3.Robinhood

    15.9%

    Held 3rd. 871K estimated branded searches, -0.62% vs prior month. Share +1.5 points.

  4. 4.Fidelity

    10%

    Held 4th. 550K estimated branded searches, 0% vs prior month. Share +1 points.

  5. 5.Interactive Brokers

    1.7%

    Held 5th. 92.9K estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare search popularity between Fidelity and its closest rivals

Every comparison with Fidelity

How has branded search demand for Fidelity changed in United States over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Fidelity in United States fell from 673K to 550K.
  • Across the 12 months ending September 2026, Fidelity’s estimated Share of Search among stock brokers in United States increased from 8.8% to 10%.
  • Across the 12 months ending September 2026, Fidelity’s estimated Share of Search among stock brokers in United States peaked at 10.1% in February 2026 and was lowest at 8.8% in October 2025.

How did search popularity change for United States stock brokers in September 2026?

  1. In September 2026, E*TRADE gained estimated Share of Search among stock brokers in United States, from 20% to 22.3%.

  2. In September 2026, Robinhood gained estimated Share of Search among stock brokers in United States, from 14.4% to 15.9%.

  3. In September 2026, Fidelity gained estimated Share of Search among stock brokers in United States, from 9% to 10%.

  4. In September 2026, Charles Schwab lost estimated Share of Search among stock brokers in United States, from 55% to 50.1%.

  5. Estimated monthly branded searches for Interactive Brokers in United States fell 18.2% over 12 measured months, from 114K to 92.9K in September 2026.

How is Fidelity measured?

Brandwave collects information about searches that people make online using Fidelity’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • fidelity investments

Do you work for Fidelity? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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