Brandwave

How popular isFidelity in search?

In September 2026, there were an estimated 550K branded searches for Fidelity in United States which is down 18.3% over the last 12 months. Fidelity holds 68.7% estimated Share of Search among United States investment platforms and is ranked 1st of 5 competitors for search popularity.

Share of Search, September 2026
  1. Fidelity68.7%
  2. Wealthfront16.9%
  3. Betterment11.3%
  4. Acorns1.9%
  5. Vanguard1.2%
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Which investment platforms compete with Fidelity?

Fidelity against investment platforms in United States, by month

Share of Search by month for Fidelity, Wealthfront, Betterment. The figures are in the table below the chart.

View monthly share of search table
MonthFidelityWealthfrontBettermentAcornsVanguard
Oct 202571%14.2%11.6%1.6%1.6%
Nov 202570.7%14.1%11.6%1.9%1.6%
Dec 202568.3%16.8%11.2%1.8%1.8%
Jan 202664.2%15.7%15.7%2.6%1.7%
Feb 202666.9%16.4%13.4%1.8%1.5%
Mar 202664.6%19.3%13%1.4%1.7%
Apr 202667.1%16.5%13.5%1.5%1.5%
May 202672.7%14.6%9.8%1.6%1.3%
Jun 202672.7%14.6%9.8%1.6%1.3%
Jul 202671%14.2%11.7%1.6%1.6%
Aug 202668.5%16.8%11.3%1.8%1.5%
Sep 202668.7%16.9%11.3%1.9%1.2%

  1. 1.Fidelity

    68.7%

    Held 1st. 550K estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.Wealthfront

    16.9%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Betterment

    11.3%

    Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Acorns

    1.9%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Vanguard

    1.2%

    Held 5th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

Compare search popularity between Fidelity and its closest rivals

Every comparison with Fidelity

How has branded search demand for Fidelity changed in United States over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Fidelity in United States fell from 673K to 550K.
  • Across the 12 months ending September 2026, Fidelity’s estimated Share of Search among investment platforms in United States decreased from 71% to 68.7%.
  • Across the 12 months ending September 2026, Fidelity’s estimated Share of Search among investment platforms in United States peaked at 72.7% in May 2026 and was lowest at 64.2% in January 2026.

How did search popularity change for United States investment platforms in September 2026?

  1. Estimated monthly branded searches for Vanguard in United States fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026.

  2. Estimated monthly branded searches for Fidelity in United States fell 18.3% over 12 measured months, from 673K to 550K in September 2026.

  3. Estimated monthly branded searches for Betterment in United States fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.

Where does Fidelity compete?

Fidelity is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Stock brokers4th of 510%Show ranking
Financial advisers3rd of 413.8%Show ranking
Investment platforms1st of 568.7%Shown above

How is Fidelity measured?

Brandwave collects information about searches that people make online using Fidelity’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • fidelity investments

Do you work for Fidelity? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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