Fidelity vs Interactive Brokers:Which is searched more in United States?
In September 2026, Fidelity had more branded searches than Interactive Brokers among stock brokers in United States. Fidelity was estimated to have 550K branded searches compared to Interactive Brokers’ 92.9K, and held a 10% Share of Search versus Interactive Brokers’ 1.7%.
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Which is more popular in search, Fidelity or Interactive Brokers?
Compare the brokers people trade shares through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fidelity, Interactive Brokers. The figures are in the table below the chart.
View monthly share of search table
| Month | Charles Schwab | E*TRADE | Robinhood | Fidelity | Interactive Brokers |
|---|---|---|---|---|---|
| Oct 2025 | 53.6% | 19.7% | 16.4% | 8.8% | 1.5% |
| Nov 2025 | 55.2% | 20.1% | 14.1% | 9.1% | 1.5% |
| Dec 2025 | 56.5% | 20.6% | 12% | 9.3% | 1.6% |
| Jan 2026 | 56.5% | 20.7% | 12% | 9.3% | 1.6% |
| Feb 2026 | 50.1% | 22.4% | 15.7% | 10.1% | 1.7% |
| Mar 2026 | 50.1% | 22.4% | 15.7% | 10.1% | 1.7% |
| Apr 2026 | 55.1% | 20.2% | 14.2% | 9.1% | 1.5% |
| May 2026 | 55% | 20.2% | 14.2% | 9.1% | 1.5% |
| Jun 2026 | 55% | 20.2% | 14.3% | 9% | 1.5% |
| Jul 2026 | 55% | 20% | 14.5% | 9% | 1.5% |
| Aug 2026 | 55% | 20% | 14.4% | 9% | 1.5% |
| Sep 2026 | 50.1% | 22.3% | 15.9% | 10% | 1.7% |
How has the Fidelity and Interactive Brokers comparison changed over the last 12 months?
3 findings
- Fidelity was ahead of Interactive Brokers in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fidelity’s estimated Share of Search among stock brokers in United States moved from 8.8% to 10%, and its estimated monthly branded searches moved from 673K to 550K.
- Across the 12 months ending September 2026, Interactive Brokers’ estimated Share of Search among stock brokers in United States moved from 1.5% to 1.7%, and its estimated monthly branded searches moved from 114K to 92.9K.
How did search popularity change for United States stock brokers in September 2026?
2 changes
In September 2026, Fidelity gained estimated Share of Search among stock brokers in United States, from 9% to 10%.
Estimated monthly branded searches for Interactive Brokers in United States fell 18.2% over 12 measured months, from 114K to 92.9K in September 2026.
Other head-to-heads among stock brokers
Charles Schwab vs E*TRADE: compare search popularity
Charles Schwab vs Robinhood: compare search popularity- Charles Schwab vs Fidelity: compare search popularity
- E*TRADE vs Robinhood: compare search popularity
- E*TRADE vs Fidelity: compare search popularity
- Robinhood vs Fidelity: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Fidelity’s and Interactive Brokers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fidelity
1 branded search term
- fidelity investments
Interactive Brokers
2 branded search terms
- interactive brokers
- interactivebrokers
Put your own brand in this comparison
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