How popular isInteractive Brokers in search?
In September 2026, there were an estimated 92.9K branded searches for Interactive Brokers in United States which is down 18.2% over the last 12 months. Interactive Brokers holds 1.7% estimated Share of Search among United States stock brokers and is ranked 5th of 5 competitors for search popularity.
Charles Schwab50.1%
E*TRADE22.3%
Robinhood15.9%
Fidelity10%
Interactive Brokers1.7%
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Which stock brokers compete with Interactive Brokers?
Share of Search by month for Charles Schwab, E*TRADE, Robinhood, Fidelity, Interactive Brokers. The figures are in the table below the chart.
View monthly share of search table
| Month | Charles Schwab | E*TRADE | Robinhood | Fidelity | Interactive Brokers |
|---|---|---|---|---|---|
| Oct 2025 | 53.6% | 19.7% | 16.4% | 8.8% | 1.5% |
| Nov 2025 | 55.2% | 20.1% | 14.1% | 9.1% | 1.5% |
| Dec 2025 | 56.5% | 20.6% | 12% | 9.3% | 1.6% |
| Jan 2026 | 56.5% | 20.7% | 12% | 9.3% | 1.6% |
| Feb 2026 | 50.1% | 22.4% | 15.7% | 10.1% | 1.7% |
| Mar 2026 | 50.1% | 22.4% | 15.7% | 10.1% | 1.7% |
| Apr 2026 | 55.1% | 20.2% | 14.2% | 9.1% | 1.5% |
| May 2026 | 55% | 20.2% | 14.2% | 9.1% | 1.5% |
| Jun 2026 | 55% | 20.2% | 14.3% | 9% | 1.5% |
| Jul 2026 | 55% | 20% | 14.5% | 9% | 1.5% |
| Aug 2026 | 55% | 20% | 14.4% | 9% | 1.5% |
| Sep 2026 | 50.1% | 22.3% | 15.9% | 10% | 1.7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50.1% | 2.7M | -18.2% | -5 points | |
| 2, held 2nd | 22.3% | 1.2M | 0% | +2.3 points | |
| 3, held 3rd | 15.9% | 871K | -0.62% | +1.5 points | |
| 4, held 4th | 10% | 550K | 0% | +1 points | |
| 5, held 5th | 1.7% | 92.9K | 0% | +0.2 points |
50.1%
Held 1st. 2.7M estimated branded searches, -18.2% vs prior month. Share -5 points.
2.
E*TRADE22.3%
Held 2nd. 1.2M estimated branded searches, 0% vs prior month. Share +2.3 points.
15.9%
Held 3rd. 871K estimated branded searches, -0.62% vs prior month. Share +1.5 points.
4.
Fidelity10%
Held 4th. 550K estimated branded searches, 0% vs prior month. Share +1 points.
1.7%
Held 5th. 92.9K estimated branded searches, 0% vs prior month. Share +0.2 points.
Compare search popularity between Interactive Brokers and its closest rivals
Every comparison with Interactive Brokers
4 comparisons
How has branded search demand for Interactive Brokers changed in United States over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Interactive Brokers in United States fell from 114K to 92.9K.
- Across the 12 months ending September 2026, Interactive Brokers’ estimated Share of Search among stock brokers in United States held steady, from 1.5% to 1.7%.
How did search popularity change for United States stock brokers in September 2026?
5 changes
In September 2026, E*TRADE gained estimated Share of Search among stock brokers in United States, from 20% to 22.3%.
In September 2026, Robinhood gained estimated Share of Search among stock brokers in United States, from 14.4% to 15.9%.
In September 2026, Fidelity gained estimated Share of Search among stock brokers in United States, from 9% to 10%.
In September 2026, Charles Schwab lost estimated Share of Search among stock brokers in United States, from 55% to 50.1%.
Estimated monthly branded searches for Interactive Brokers in United States fell 18.2% over 12 measured months, from 114K to 92.9K in September 2026.
How is Interactive Brokers measured?
Brandwave collects information about searches that people make online using Interactive Brokers’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- interactive brokers
- interactivebrokers
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