E*TRADE vs Robinhood:Which is searched more in United States?
In September 2026, E*TRADE had more branded searches than Robinhood among stock brokers in United States. E*TRADE was estimated to have 1.2M branded searches compared to Robinhood’s 871K, and held a 22.3% Share of Search versus Robinhood’s 15.9%.
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Which is more popular in search, E*TRADE or Robinhood?
Compare the brokers people trade shares through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for E*TRADE, Robinhood. The figures are in the table below the chart.
View monthly share of search table
| Month | Charles Schwab | E*TRADE | Robinhood | Fidelity | Interactive Brokers |
|---|---|---|---|---|---|
| Oct 2025 | 53.6% | 19.7% | 16.4% | 8.8% | 1.5% |
| Nov 2025 | 55.2% | 20.1% | 14.1% | 9.1% | 1.5% |
| Dec 2025 | 56.5% | 20.6% | 12% | 9.3% | 1.6% |
| Jan 2026 | 56.5% | 20.7% | 12% | 9.3% | 1.6% |
| Feb 2026 | 50.1% | 22.4% | 15.7% | 10.1% | 1.7% |
| Mar 2026 | 50.1% | 22.4% | 15.7% | 10.1% | 1.7% |
| Apr 2026 | 55.1% | 20.2% | 14.2% | 9.1% | 1.5% |
| May 2026 | 55% | 20.2% | 14.2% | 9.1% | 1.5% |
| Jun 2026 | 55% | 20.2% | 14.3% | 9% | 1.5% |
| Jul 2026 | 55% | 20% | 14.5% | 9% | 1.5% |
| Aug 2026 | 55% | 20% | 14.4% | 9% | 1.5% |
| Sep 2026 | 50.1% | 22.3% | 15.9% | 10% | 1.7% |
How has the E*TRADE and Robinhood comparison changed over the last 12 months?
3 findings
- E*TRADE was ahead of Robinhood in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, E*TRADE’s estimated Share of Search among stock brokers in United States moved from 19.7% to 22.3%, and its estimated monthly branded searches moved from 1.5M to 1.2M.
- Across the 12 months ending September 2026, Robinhood’s estimated Share of Search among stock brokers in United States moved from 16.4% to 15.9%, and its estimated monthly branded searches moved from 1.3M to 871K.
How did search popularity change for United States stock brokers in September 2026?
2 changes
In September 2026, E*TRADE gained estimated Share of Search among stock brokers in United States, from 20% to 22.3%.
In September 2026, Robinhood gained estimated Share of Search among stock brokers in United States, from 14.4% to 15.9%.
Other head-to-heads among stock brokers
How each brand is measured
Brandwave collects information about searches that people make online using E*TRADE’s and Robinhood’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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