Brandwave

How popular isE*TRADE in search?

In September 2026, there were an estimated 1.2M branded searches for E*TRADE in United States which is down 18.7% over the last 12 months. E*TRADE holds 22.3% estimated Share of Search among United States stock brokers and is ranked 2nd of 5 competitors for search popularity.

Share of Search, September 2026
  1. Charles Schwab50.1%
  2. E*TRADE22.3%
  3. Robinhood15.9%
  4. Fidelity10%
  5. Interactive Brokers1.7%
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Which stock brokers compete with E*TRADE?

E*TRADE against stock brokers in United States, by month

Share of Search by month for Charles Schwab, E*TRADE, Robinhood, Fidelity. The figures are in the table below the chart.

View monthly share of search table
MonthCharles SchwabE*TRADERobinhoodFidelityInteractive Brokers
Oct 202553.6%19.7%16.4%8.8%1.5%
Nov 202555.2%20.1%14.1%9.1%1.5%
Dec 202556.5%20.6%12%9.3%1.6%
Jan 202656.5%20.7%12%9.3%1.6%
Feb 202650.1%22.4%15.7%10.1%1.7%
Mar 202650.1%22.4%15.7%10.1%1.7%
Apr 202655.1%20.2%14.2%9.1%1.5%
May 202655%20.2%14.2%9.1%1.5%
Jun 202655%20.2%14.3%9%1.5%
Jul 202655%20%14.5%9%1.5%
Aug 202655%20%14.4%9%1.5%
Sep 202650.1%22.3%15.9%10%1.7%

  1. 1.Charles Schwab

    50.1%

    Held 1st. 2.7M estimated branded searches, -18.2% vs prior month. Share -5 points.

  2. 2.E*TRADE

    22.3%

    Held 2nd. 1.2M estimated branded searches, 0% vs prior month. Share +2.3 points.

  3. 3.Robinhood

    15.9%

    Held 3rd. 871K estimated branded searches, -0.62% vs prior month. Share +1.5 points.

  4. 4.Fidelity

    10%

    Held 4th. 550K estimated branded searches, 0% vs prior month. Share +1 points.

  5. 5.Interactive Brokers

    1.7%

    Held 5th. 92.9K estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare search popularity between E*TRADE and its closest rivals

Every comparison with E*TRADE

How has branded search demand for E*TRADE changed in United States over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for E*TRADE in United States fell from 1.5M to 1.2M.
  • Across the 12 months ending September 2026, E*TRADE’s estimated Share of Search among stock brokers in United States increased from 19.7% to 22.3%.
  • Across the 12 months ending September 2026, E*TRADE’s estimated Share of Search among stock brokers in United States peaked at 22.4% in February 2026 and was lowest at 19.7% in October 2025.

How did search popularity change for United States stock brokers in September 2026?

  1. In September 2026, E*TRADE gained estimated Share of Search among stock brokers in United States, from 20% to 22.3%.

  2. In September 2026, Robinhood gained estimated Share of Search among stock brokers in United States, from 14.4% to 15.9%.

  3. In September 2026, Fidelity gained estimated Share of Search among stock brokers in United States, from 9% to 10%.

  4. In September 2026, Charles Schwab lost estimated Share of Search among stock brokers in United States, from 55% to 50.1%.

  5. Estimated monthly branded searches for Interactive Brokers in United States fell 18.2% over 12 measured months, from 114K to 92.9K in September 2026.

How is E*TRADE measured?

Brandwave collects information about searches that people make online using E*TRADE’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • e trade

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How the Brand Demand Index is measured

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