How popular isCharles Schwab in search?
In September 2026, there were an estimated 2.7M branded searches for Charles Schwab in United States which is down 33% over the last 12 months. Charles Schwab holds 50.1% estimated Share of Search among United States stock brokers and is ranked 1st of 5 competitors for search popularity.
Charles Schwab50.1%
E*TRADE22.3%
Robinhood15.9%
Fidelity10%
Interactive Brokers1.7%
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Where does Charles Schwab compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Stock brokers | 1st of 5 | 50.1% | Shown below |
| Financial advisers | 1st of 4 | 69% | Show ranking |
Which stock brokers compete with Charles Schwab?
Share of Search by month for Charles Schwab, E*TRADE, Robinhood, Fidelity. The figures are in the table below the chart.
View monthly share of search table
| Month | Charles Schwab | E*TRADE | Robinhood | Fidelity | Interactive Brokers |
|---|---|---|---|---|---|
| Oct 2025 | 53.6% | 19.7% | 16.4% | 8.8% | 1.5% |
| Nov 2025 | 55.2% | 20.1% | 14.1% | 9.1% | 1.5% |
| Dec 2025 | 56.5% | 20.6% | 12% | 9.3% | 1.6% |
| Jan 2026 | 56.5% | 20.7% | 12% | 9.3% | 1.6% |
| Feb 2026 | 50.1% | 22.4% | 15.7% | 10.1% | 1.7% |
| Mar 2026 | 50.1% | 22.4% | 15.7% | 10.1% | 1.7% |
| Apr 2026 | 55.1% | 20.2% | 14.2% | 9.1% | 1.5% |
| May 2026 | 55% | 20.2% | 14.2% | 9.1% | 1.5% |
| Jun 2026 | 55% | 20.2% | 14.3% | 9% | 1.5% |
| Jul 2026 | 55% | 20% | 14.5% | 9% | 1.5% |
| Aug 2026 | 55% | 20% | 14.4% | 9% | 1.5% |
| Sep 2026 | 50.1% | 22.3% | 15.9% | 10% | 1.7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50.1% | 2.7M | -18.2% | -5 points | |
| 2, held 2nd | 22.3% | 1.2M | 0% | +2.3 points | |
| 3, held 3rd | 15.9% | 871K | -0.62% | +1.5 points | |
| 4, held 4th | 10% | 550K | 0% | +1 points | |
| 5, held 5th | 1.7% | 92.9K | 0% | +0.2 points |
50.1%
Held 1st. 2.7M estimated branded searches, -18.2% vs prior month. Share -5 points.
2.
E*TRADE22.3%
Held 2nd. 1.2M estimated branded searches, 0% vs prior month. Share +2.3 points.
15.9%
Held 3rd. 871K estimated branded searches, -0.62% vs prior month. Share +1.5 points.
4.
Fidelity10%
Held 4th. 550K estimated branded searches, 0% vs prior month. Share +1 points.
1.7%
Held 5th. 92.9K estimated branded searches, 0% vs prior month. Share +0.2 points.
Compare search popularity between Charles Schwab and its closest rivals
Every comparison with Charles Schwab
6 comparisons
How has branded search demand for Charles Schwab changed in United States over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Charles Schwab in United States fell from 4.1M to 2.7M.
- Across the 12 months ending September 2026, Charles Schwab’s estimated Share of Search among stock brokers in United States decreased from 53.6% to 50.1%.
- Across the 12 months ending September 2026, Charles Schwab’s estimated Share of Search among stock brokers in United States peaked at 56.5% in December 2025 and was lowest at 50.1% in September 2026.
How did search popularity change for United States stock brokers in September 2026?
5 changes
In September 2026, E*TRADE gained estimated Share of Search among stock brokers in United States, from 20% to 22.3%.
In September 2026, Robinhood gained estimated Share of Search among stock brokers in United States, from 14.4% to 15.9%.
In September 2026, Fidelity gained estimated Share of Search among stock brokers in United States, from 9% to 10%.
In September 2026, Charles Schwab lost estimated Share of Search among stock brokers in United States, from 55% to 50.1%.
Estimated monthly branded searches for Interactive Brokers in United States fell 18.2% over 12 measured months, from 114K to 92.9K in September 2026.
How is Charles Schwab measured?
Brandwave collects information about searches that people make online using Charles Schwab’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- charles schwab
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