Brandwave

Hunting gear brands in United States:Which are searched most?

In September 2026, Cabela's was the most searched among hunting gear brands in United States, with an estimated 1.5M branded searches and 75.9% estimated Share of Search within this set.

Share of Search, September 2026
  1. Cabela's75.9%
  2. Kuiu15.2%
  3. Bass Pro8.3%
  4. Sitka0.33%
  5. Browning0.22%

Follow hunting gear brands and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the hunting gear brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among hunting gear brands in United States, by month

Share of Search by month for Cabela's, Kuiu, Bass Pro. The figures are in the table below the chart.

View monthly share of search table
MonthCabela'sKuiuBass ProSitkaBrowning
Oct 202579.3%13%7.1%0.35%0.19%
Nov 202579.8%10.7%8.8%0.53%0.16%
Dec 202584.3%7.6%7.6%0.37%0.17%
Jan 202681.5%8.9%8.9%0.36%0.29%
Feb 202684.3%7.6%7.6%0.25%0.25%
Mar 202684.2%6.2%9.2%0.17%0.2%
Apr 202684.1%6.2%9.2%0.3%0.2%
May 202683%7.5%9.1%0.16%0.2%
Jun 202685.7%6.3%7.7%0.14%0.17%
Jul 202681.6%9%9%0.2%0.2%
Aug 202681.7%9%9%0.2%0.2%
Sep 202675.9%15.2%8.3%0.33%0.22%

This month’s ranking, September 2026

  1. 1.Cabela's

    75.9%

    Held 1st. 1.5M estimated branded searches, -18% vs prior month. Share -5.8 points.

  2. 2.Kuiu

    15.2%

    Moved from 3rd to 2nd. 301K estimated branded searches, +49.8% vs prior month. Share +6.3 points.

  3. 3.Bass Pro

    8.3%

    Moved from 2nd to 3rd. 165K estimated branded searches, -17.9% vs prior month. Share -0.6 points.

  4. 4.Sitka

    0.33%

    Moved from 5th to 4th. 6.6K estimated branded searches, +50% vs prior month. Share +0.1 points.

  5. 5.Browning

    0.22%

    Moved from 4th to 5th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among hunting gear brands in United States?

In September 2026, Cabela's was the most searched among hunting gear brands in United States, with an estimated 1.5M branded searches and 75.9% estimated Share of Search within this set. Kuiu is in 2nd place, 60.6 percentage points behind at 15.2% Share of Search.

United States hunting gear brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Cabela's79.3% → 75.9%85.7%Jun 202675.9%Sep 20261st
Kuiu13% → 15.2%15.2%Sep 20266.2%Apr 20262nd
Bass Pro7.1% → 8.3%9.2%Apr 20267.1%Oct 20253rd
Sitka0.35% → 0.33%0.53%Nov 20250.14%Jun 20264th
Browning0.19% → 0.22%0.29%Jan 20260.16%Nov 20255th

Each finding as a sentence

  • Across the 12 months ending September 2026, Cabela's’ estimated Share of Search among hunting gear brands in United States decreased from 79.3% to 75.9%.
  • Across the 12 months ending September 2026, Kuiu’s estimated Share of Search among hunting gear brands in United States increased from 13% to 15.2%.
  • Across the 12 months ending September 2026, Bass Pro’s estimated Share of Search among hunting gear brands in United States increased from 7.1% to 8.3%.
  • Across the 12 months ending September 2026, Cabela's’ estimated Share of Search among hunting gear brands in United States peaked at 85.7% in June 2026 and was lowest at 75.9% in September 2026.
  • Across the 12 months ending September 2026, Kuiu’s estimated Share of Search among hunting gear brands in United States peaked at 15.2% in September 2026 and was lowest at 6.2% in April 2026.
  • Across the 12 months ending September 2026, Bass Pro’s estimated Share of Search among hunting gear brands in United States peaked at 9.2% in April 2026 and was lowest at 7.1% in October 2025.
  • Across the 12 months ending September 2026, Sitka and Browning held steady: their estimated Share of Search among hunting gear brands in United States each moved less than 0.5 percentage points.

How did search popularity change for United States hunting gear brands in September 2026?

  1. In September 2026, Kuiu overtook Bass Pro to rank 2nd among hunting gear brands in United States, with 15.2% estimated Share of Search.

  2. In September 2026, Cabela's lost estimated Share of Search among hunting gear brands in United States, from 81.7% to 75.9%.

  3. In September 2026, Bass Pro lost estimated Share of Search among hunting gear brands in United States, from 9% to 8.3%.

  4. In September 2026, Sitka rose from 5th to 4th among hunting gear brands in United States.

  5. In September 2026, Browning fell from 4th to 5th among hunting gear brands in United States.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free