Frozen pizza brands in United States:Which are searched most?
In September 2026, DiGiorno was the most searched among frozen pizza brands in United States, with an estimated 49.5K branded searches and 31.7% estimated Share of Search within this set.
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Share of SearchLeaderboard
Compare the frozen pizza brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for DiGiorno, Totino's, Red Baron, Tombstone. The figures are in the table below the chart.
View monthly share of search table
| Month | DiGiorno | Totino's | Red Baron | Tombstone |
|---|---|---|---|---|
| Oct 2025 | 39.6% | 24.2% | 26.5% | 9.7% |
| Nov 2025 | 34.9% | 26.1% | 28.6% | 10.4% |
| Dec 2025 | 32.3% | 27.4% | 32.3% | 7.9% |
| Jan 2026 | 38.4% | 26.6% | 25.7% | 9.4% |
| Feb 2026 | 36.3% | 25.1% | 29.7% | 8.9% |
| Mar 2026 | 35% | 27.7% | 28.7% | 8.6% |
| Apr 2026 | 35% | 27.8% | 28.7% | 8.6% |
| May 2026 | 35% | 27.7% | 28.7% | 8.6% |
| Jun 2026 | 35% | 27.7% | 28.7% | 8.6% |
| Jul 2026 | 30.6% | 29.6% | 30.6% | 9.2% |
| Aug 2026 | 30.9% | 34.5% | 25.3% | 9.2% |
| Sep 2026 | 31.7% | 30.7% | 26% | 11.6% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 31.7% | 49.5K | -18.2% | +0.8 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 30.7% | 47.9K | -29.1% | -3.8 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 26% | 40.5K | -18.2% | +0.7 points | |
| 4, held 4th | 11.6% | 18.1K | 0% | +2.4 points |
1.
DiGiorno31.7%
Moved from 2nd to 1st. 49.5K estimated branded searches, -18.2% vs prior month. Share +0.8 points.
2.
Totino's30.7%
Moved from 1st to 2nd. 47.9K estimated branded searches, -29.1% vs prior month. Share -3.8 points.
26%
Held 3rd. 40.5K estimated branded searches, -18.2% vs prior month. Share +0.7 points.
11.6%
Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share +2.4 points.
Compare search popularity between leading brands
- DiGiorno vs Totino's: compare search popularity
DiGiorno vs Red Baron: compare search popularity
DiGiorno vs Tombstone: compare search popularity- Totino's vs Red Baron: compare search popularity
- Totino's vs Tombstone: compare search popularity
- Red Baron vs Tombstone: compare search popularity
- Compare any of these brands
Which brand is most popular in search among frozen pizza brands in United States?
4 brands
In September 2026, DiGiorno was the most searched among frozen pizza brands in United States, with an estimated 49.5K branded searches and 31.7% estimated Share of Search within this set. Totino's is in 2nd place, 1 percentage point behind at 30.7% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| DiGiorno | 39.6% → 31.7% | 39.6%Oct 2025 | 30.6%Jul 2026 | 1st |
| Totino's | 24.2% → 30.7% | 34.5%Aug 2026 | 24.2%Oct 2025 | 3rd → 2nd |
| Red Baron | 26.5% → 26% | 32.3%Dec 2025 | 25.3%Aug 2026 | 2nd → 3rd |
| Tombstone | 9.7% → 11.6% | 11.6%Sep 2026 | 7.9%Dec 2025 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, DiGiorno’s estimated Share of Search among frozen pizza brands in United States decreased from 39.6% to 31.7%.
- Across the 12 months ending September 2026, Totino's’ estimated Share of Search among frozen pizza brands in United States increased from 24.2% to 30.7%.
- Across the 12 months ending September 2026, Red Baron’s estimated Share of Search among frozen pizza brands in United States decreased from 26.5% to 26%.
- Across the 12 months ending September 2026, Tombstone’s estimated Share of Search among frozen pizza brands in United States increased from 9.7% to 11.6%.
- Across the 12 months ending September 2026, DiGiorno’s estimated Share of Search among frozen pizza brands in United States peaked at 39.6% in October 2025 and was lowest at 30.6% in July 2026.
- Across the 12 months ending September 2026, Totino's’ estimated Share of Search among frozen pizza brands in United States peaked at 34.5% in August 2026 and was lowest at 24.2% in October 2025.
- Across the 12 months ending September 2026, Red Baron’s estimated Share of Search among frozen pizza brands in United States peaked at 32.3% in December 2025 and was lowest at 25.3% in August 2026.
- Across the 12 months ending September 2026, Tombstone’s estimated Share of Search among frozen pizza brands in United States peaked at 11.6% in September 2026 and was lowest at 7.9% in December 2025.
- Across the 12 months ending September 2026, Totino's rose from 3rd to 2nd among frozen pizza brands in United States.
- Across the 12 months ending September 2026, Red Baron fell from 2nd to 3rd among frozen pizza brands in United States.
How did search popularity change for United States frozen pizza brands in September 2026?
4 changes
In September 2026, DiGiorno overtook Totino's to become the leader among frozen pizza brands in United States, with 31.7% estimated Share of Search.
In September 2026, Tombstone gained estimated Share of Search among frozen pizza brands in United States, from 9.2% to 11.6%.
In September 2026, Red Baron gained estimated Share of Search among frozen pizza brands in United States, from 25.3% to 26%.
In September 2026, Totino's lost estimated Share of Search among frozen pizza brands in United States, from 34.5% to 30.7%.
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