Brandwave

How popular isTotino's in search?

In September 2026, there were an estimated 47.9K branded searches for Totino's in United States which is up 29.5% over the last 12 months. Totino's holds 30.7% estimated Share of Search among United States frozen pizza brands and is ranked 2nd of 4 competitors for search popularity.

Share of Search, September 2026
  1. DiGiorno31.7%
  2. Totino's30.7%
  3. Red Baron26%
  4. Tombstone11.6%
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Which frozen pizza brands compete with Totino's?

Totino's against frozen pizza brands in United States, by month

Share of Search by month for DiGiorno, Totino's, Red Baron, Tombstone. The figures are in the table below the chart.

View monthly share of search table
MonthDiGiornoTotino'sRed BaronTombstone
Oct 202539.6%24.2%26.5%9.7%
Nov 202534.9%26.1%28.6%10.4%
Dec 202532.3%27.4%32.3%7.9%
Jan 202638.4%26.6%25.7%9.4%
Feb 202636.3%25.1%29.7%8.9%
Mar 202635%27.7%28.7%8.6%
Apr 202635%27.8%28.7%8.6%
May 202635%27.7%28.7%8.6%
Jun 202635%27.7%28.7%8.6%
Jul 202630.6%29.6%30.6%9.2%
Aug 202630.9%34.5%25.3%9.2%
Sep 202631.7%30.7%26%11.6%

  1. 1.DiGiorno

    31.7%

    Moved from 2nd to 1st. 49.5K estimated branded searches, -18.2% vs prior month. Share +0.8 points.

  2. 2.Totino's

    30.7%

    Moved from 1st to 2nd. 47.9K estimated branded searches, -29.1% vs prior month. Share -3.8 points.

  3. 3.Red Baron

    26%

    Held 3rd. 40.5K estimated branded searches, -18.2% vs prior month. Share +0.7 points.

  4. 4.Tombstone

    11.6%

    Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share +2.4 points.

Compare search popularity between Totino's and its closest rivals

Every comparison with Totino's

How has branded search demand for Totino's changed in United States over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Totino's in United States rose from 37K to 47.9K.
  • Across the 12 months ending September 2026, Totino's’ estimated Share of Search among frozen pizza brands in United States increased from 24.2% to 30.7%.
  • Across the 12 months ending September 2026, Totino's’ estimated Share of Search among frozen pizza brands in United States peaked at 34.5% in August 2026 and was lowest at 24.2% in October 2025.
  • Across the 12 months ending September 2026, Totino's rose from 3rd to 2nd among frozen pizza brands in United States.

How did search popularity change for United States frozen pizza brands in September 2026?

  1. In September 2026, DiGiorno overtook Totino's to become the leader among frozen pizza brands in United States, with 31.7% estimated Share of Search.

  2. In September 2026, Tombstone gained estimated Share of Search among frozen pizza brands in United States, from 9.2% to 11.6%.

  3. In September 2026, Red Baron gained estimated Share of Search among frozen pizza brands in United States, from 25.3% to 26%.

  4. In September 2026, Totino's lost estimated Share of Search among frozen pizza brands in United States, from 34.5% to 30.7%.

How is Totino's measured?

Brandwave collects information about searches that people make online using Totino's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • totino s
  • totinos
  • totinos pizza

Do you work for Totino's? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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