How popular isDiGiorno in search?
In September 2026, there were an estimated 49.5K branded searches for DiGiorno in United States which is down 18.2% over the last 12 months. DiGiorno holds 31.7% estimated Share of Search among United States frozen pizza brands and is ranked 1st of 4 competitors for search popularity.
Follow DiGiorno and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which frozen pizza brands compete with DiGiorno?
Share of Search by month for DiGiorno, Totino's, Red Baron, Tombstone. The figures are in the table below the chart.
View monthly share of search table
| Month | DiGiorno | Totino's | Red Baron | Tombstone |
|---|---|---|---|---|
| Oct 2025 | 39.6% | 24.2% | 26.5% | 9.7% |
| Nov 2025 | 34.9% | 26.1% | 28.6% | 10.4% |
| Dec 2025 | 32.3% | 27.4% | 32.3% | 7.9% |
| Jan 2026 | 38.4% | 26.6% | 25.7% | 9.4% |
| Feb 2026 | 36.3% | 25.1% | 29.7% | 8.9% |
| Mar 2026 | 35% | 27.7% | 28.7% | 8.6% |
| Apr 2026 | 35% | 27.8% | 28.7% | 8.6% |
| May 2026 | 35% | 27.7% | 28.7% | 8.6% |
| Jun 2026 | 35% | 27.7% | 28.7% | 8.6% |
| Jul 2026 | 30.6% | 29.6% | 30.6% | 9.2% |
| Aug 2026 | 30.9% | 34.5% | 25.3% | 9.2% |
| Sep 2026 | 31.7% | 30.7% | 26% | 11.6% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 31.7% | 49.5K | -18.2% | +0.8 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 30.7% | 47.9K | -29.1% | -3.8 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 26% | 40.5K | -18.2% | +0.7 points | |
| 4, held 4th | 11.6% | 18.1K | 0% | +2.4 points |
1.
DiGiorno31.7%
Moved from 2nd to 1st. 49.5K estimated branded searches, -18.2% vs prior month. Share +0.8 points.
2.
Totino's30.7%
Moved from 1st to 2nd. 47.9K estimated branded searches, -29.1% vs prior month. Share -3.8 points.
26%
Held 3rd. 40.5K estimated branded searches, -18.2% vs prior month. Share +0.7 points.
11.6%
Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share +2.4 points.
Compare search popularity between DiGiorno and its closest rivals
Every comparison with DiGiorno
3 comparisons
How has branded search demand for DiGiorno changed in United States over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for DiGiorno in United States fell from 60.5K to 49.5K.
- Across the 12 months ending September 2026, DiGiorno’s estimated Share of Search among frozen pizza brands in United States decreased from 39.6% to 31.7%.
- Across the 12 months ending September 2026, DiGiorno’s estimated Share of Search among frozen pizza brands in United States peaked at 39.6% in October 2025 and was lowest at 30.6% in July 2026.
How did search popularity change for United States frozen pizza brands in September 2026?
4 changes
In September 2026, DiGiorno overtook Totino's to become the leader among frozen pizza brands in United States, with 31.7% estimated Share of Search.
In September 2026, Tombstone gained estimated Share of Search among frozen pizza brands in United States, from 9.2% to 11.6%.
In September 2026, Red Baron gained estimated Share of Search among frozen pizza brands in United States, from 25.3% to 26%.
In September 2026, Totino's lost estimated Share of Search among frozen pizza brands in United States, from 34.5% to 30.7%.
How is DiGiorno measured?
Brandwave collects information about searches that people make online using DiGiorno’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- digiorno pizza
Do you work for DiGiorno? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is DiGiorno your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.