Job boards in United States:Which are searched most?
In September 2026, Indeed was the most searched among job boards in United States, with an estimated 13.6M branded searches and 52% estimated Share of Search within this set.
Indeed52%
LinkedIn42.4%
ZipRecruiter3.8%
Glassdoor1.7%
Follow job boards and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Share of SearchLeaderboard
Compare the sites employers advertise roles on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Indeed, LinkedIn, ZipRecruiter. The figures are in the table below the chart.
View monthly share of search table
| Month | Indeed | ZipRecruiter | Glassdoor | |
|---|---|---|---|---|
| Oct 2025 | 51.9% | 42.4% | 3.1% | 2.6% |
| Nov 2025 | 56.8% | 38.1% | 2.8% | 2.3% |
| Dec 2025 | 51.7% | 42.6% | 3.1% | 2.6% |
| Jan 2026 | 51.6% | 42.1% | 3.8% | 2.6% |
| Feb 2026 | 52.2% | 42.6% | 3.2% | 2.1% |
| Mar 2026 | 51.6% | 42.1% | 3.8% | 2.6% |
| Apr 2026 | 51.8% | 42.3% | 3.8% | 2.1% |
| May 2026 | 52.2% | 42.6% | 3.2% | 2.1% |
| Jun 2026 | 52.4% | 42.7% | 3.2% | 1.7% |
| Jul 2026 | 52.4% | 42.7% | 3.2% | 1.7% |
| Aug 2026 | 51.8% | 42.3% | 3.8% | 2.1% |
| Sep 2026 | 52% | 42.4% | 3.8% | 1.7% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52% | 13.6M | 0% | +0.2 points | |
| 2, held 2nd | 42.4% | 11.1M | 0% | +0.2 points | |
| 3, held 3rd | 3.8% | 1M | 0% | 0 points | |
| 4, held 4th | 1.7% | 450K | -18.2% | -0.4 points |
1.
Indeed52%
Held 1st. 13.6M estimated branded searches, 0% vs prior month. Share +0.2 points.
2.
LinkedIn42.4%
Held 2nd. 11.1M estimated branded searches, 0% vs prior month. Share +0.2 points.
3.8%
Held 3rd. 1M estimated branded searches, 0% vs prior month. Share 0 points.
1.7%
Held 4th. 450K estimated branded searches, -18.2% vs prior month. Share -0.4 points.
Compare search popularity between leading brands
Which brand is most popular in search among job boards in United States?
4 brands
In September 2026, Indeed was the most searched among job boards in United States, with an estimated 13.6M branded searches and 52% estimated Share of Search within this set. LinkedIn is in 2nd place, 9.6 percentage points behind at 42.4% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Indeed | 51.9% → 52% | 56.8%Nov 2025 | 51.6%Jan 2026 | 1st |
| LinkedIn | 42.4% | 42.7%Jun 2026 | 38.1%Nov 2025 | 2nd |
| ZipRecruiter | 3.1% → 3.8% | 3.8%Sep 2026 | 2.8%Nov 2025 | 3rd |
| Glassdoor | 2.6% → 1.7% | 2.6%Oct 2025 | 1.7%Sep 2026 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, ZipRecruiter’s estimated Share of Search among job boards in United States increased from 3.1% to 3.8%.
- Across the 12 months ending September 2026, Glassdoor’s estimated Share of Search among job boards in United States decreased from 2.6% to 1.7%.
- Across the 12 months ending September 2026, Indeed’s estimated Share of Search among job boards in United States peaked at 56.8% in November 2025 and was lowest at 51.6% in January 2026.
- Across the 12 months ending September 2026, LinkedIn’s estimated Share of Search among job boards in United States peaked at 42.7% in June 2026 and was lowest at 38.1% in November 2025.
- Across the 12 months ending September 2026, ZipRecruiter’s estimated Share of Search among job boards in United States peaked at 3.8% in September 2026 and was lowest at 2.8% in November 2025.
- Across the 12 months ending September 2026, Indeed and LinkedIn held steady: their estimated Share of Search among job boards in United States each moved less than 0.5 percentage points.
How did search popularity change for United States job boards in September 2026?
2 changes
Estimated monthly branded searches for ZipRecruiter in United States rose 21.5% over 12 measured months, from 823K to 1M in September 2026.
Estimated monthly branded searches for Glassdoor in United States fell 33.1% over 12 measured months, from 673K to 450K in September 2026.
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.