LinkedIn vs ZipRecruiter:Which is searched more in United States?
In September 2026, LinkedIn had more branded searches than ZipRecruiter among job boards in United States. LinkedIn was estimated to have 11.1M branded searches compared to ZipRecruiter’s 1M, and held a 42.4% Share of Search versus ZipRecruiter’s 3.8%.
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Which is more popular in search, LinkedIn or ZipRecruiter?
Compare the sites employers advertise roles on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for LinkedIn, ZipRecruiter. The figures are in the table below the chart.
View monthly share of search table
| Month | Indeed | ZipRecruiter | Glassdoor | |
|---|---|---|---|---|
| Oct 2025 | 51.9% | 42.4% | 3.1% | 2.6% |
| Nov 2025 | 56.8% | 38.1% | 2.8% | 2.3% |
| Dec 2025 | 51.7% | 42.6% | 3.1% | 2.6% |
| Jan 2026 | 51.6% | 42.1% | 3.8% | 2.6% |
| Feb 2026 | 52.2% | 42.6% | 3.2% | 2.1% |
| Mar 2026 | 51.6% | 42.1% | 3.8% | 2.6% |
| Apr 2026 | 51.8% | 42.3% | 3.8% | 2.1% |
| May 2026 | 52.2% | 42.6% | 3.2% | 2.1% |
| Jun 2026 | 52.4% | 42.7% | 3.2% | 1.7% |
| Jul 2026 | 52.4% | 42.7% | 3.2% | 1.7% |
| Aug 2026 | 51.8% | 42.3% | 3.8% | 2.1% |
| Sep 2026 | 52% | 42.4% | 3.8% | 1.7% |
How has the LinkedIn and ZipRecruiter comparison changed over the last 12 months?
3 findings
- LinkedIn was ahead of ZipRecruiter in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, LinkedIn’s estimated Share of Search among job boards in United States held steady at 42.4%, and its estimated monthly branded searches held steady at 11.1M.
- Across the 12 months ending September 2026, ZipRecruiter’s estimated Share of Search among job boards in United States moved from 3.1% to 3.8%, and its estimated monthly branded searches moved from 823K to 1M.
How did search popularity change for United States job boards in September 2026?
1 change
Estimated monthly branded searches for ZipRecruiter in United States rose 21.5% over 12 measured months, from 823K to 1M in September 2026.
Other head-to-heads among job boards
How each brand is measured
Brandwave collects information about searches that people make online using LinkedIn’s and ZipRecruiter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
LinkedIn
1 branded search term
ZipRecruiter
1 branded search term
- ziprecruiter
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.