How popular isLinkedIn in search?
In September 2026, there were an estimated 11.1M branded searches for LinkedIn in United States which held steady over the last 12 months. LinkedIn holds 42.4% estimated Share of Search among United States job boards and is ranked 2nd of 4 competitors for search popularity.
Indeed52%
LinkedIn42.4%
ZipRecruiter3.8%
Glassdoor1.7%
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Which job boards compete with LinkedIn?
Share of Search by month for Indeed, LinkedIn, ZipRecruiter. The figures are in the table below the chart.
View monthly share of search table
| Month | Indeed | ZipRecruiter | Glassdoor | |
|---|---|---|---|---|
| Oct 2025 | 51.9% | 42.4% | 3.1% | 2.6% |
| Nov 2025 | 56.8% | 38.1% | 2.8% | 2.3% |
| Dec 2025 | 51.7% | 42.6% | 3.1% | 2.6% |
| Jan 2026 | 51.6% | 42.1% | 3.8% | 2.6% |
| Feb 2026 | 52.2% | 42.6% | 3.2% | 2.1% |
| Mar 2026 | 51.6% | 42.1% | 3.8% | 2.6% |
| Apr 2026 | 51.8% | 42.3% | 3.8% | 2.1% |
| May 2026 | 52.2% | 42.6% | 3.2% | 2.1% |
| Jun 2026 | 52.4% | 42.7% | 3.2% | 1.7% |
| Jul 2026 | 52.4% | 42.7% | 3.2% | 1.7% |
| Aug 2026 | 51.8% | 42.3% | 3.8% | 2.1% |
| Sep 2026 | 52% | 42.4% | 3.8% | 1.7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52% | 13.6M | 0% | +0.2 points | |
| 2, held 2nd | 42.4% | 11.1M | 0% | +0.2 points | |
| 3, held 3rd | 3.8% | 1M | 0% | 0 points | |
| 4, held 4th | 1.7% | 450K | -18.2% | -0.4 points |
1.
Indeed52%
Held 1st. 13.6M estimated branded searches, 0% vs prior month. Share +0.2 points.
2.
LinkedIn42.4%
Held 2nd. 11.1M estimated branded searches, 0% vs prior month. Share +0.2 points.
3.8%
Held 3rd. 1M estimated branded searches, 0% vs prior month. Share 0 points.
1.7%
Held 4th. 450K estimated branded searches, -18.2% vs prior month. Share -0.4 points.
Compare search popularity between LinkedIn and its closest rivals
Every comparison with LinkedIn
3 comparisons
How has branded search demand for LinkedIn changed in United States over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for LinkedIn in United States held steady at 11.1M.
- Across the 12 months ending September 2026, LinkedIn’s estimated Share of Search among job boards in United States peaked at 42.7% in June 2026 and was lowest at 38.1% in November 2025.
How did search popularity change for United States job boards in September 2026?
2 changes
Estimated monthly branded searches for ZipRecruiter in United States rose 21.5% over 12 measured months, from 823K to 1M in September 2026.
Estimated monthly branded searches for Glassdoor in United States fell 33.1% over 12 measured months, from 673K to 450K in September 2026.
How is LinkedIn measured?
Brandwave collects information about searches that people make online using LinkedIn’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
Who owns LinkedIn?
LinkedIn is owned by 
Microsoft. Brandwave does not track any other brands owned by Microsoft.
Do you work for LinkedIn? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is LinkedIn your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.