Brandwave

How popular isBen & Jerry's in search?

In September 2026, there were an estimated 490 branded searches for Ben & Jerry's in United States which is down 74.3% over the last 12 months. Ben & Jerry's holds 0.22% estimated Share of Search among United States frozen yoghurt brands and is ranked 4th of 4 competitors for search popularity.

Share of Search, September 2026
  1. Menchie's73.1%
  2. Yasso14.7%
  3. Halo Top12%
  4. Ben & Jerry's0.22%
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Which frozen yoghurt brands compete with Ben & Jerry's?

Ben & Jerry's against frozen yoghurt brands in United States, by month

Share of Search by month for Menchie's, Yasso, Halo Top, Ben & Jerry's. The figures are in the table below the chart.

View monthly share of search table
MonthMenchie'sYassoHalo TopBen & Jerry's
Oct 202576.3%10.3%12.5%0.88%
Nov 202576.3%10.2%12.5%0.91%
Dec 202581.4%8.9%8.9%0.79%
Jan 202672.7%11.9%14.6%0.71%
Feb 202683%7.5%9.1%0.44%
Mar 202676.4%12.6%10.3%0.75%
Apr 202665.8%19.8%13.3%1.2%
May 202672%17.7%9.7%0.56%
Jun 202670.6%17.4%11.6%0.38%
Jul 202673.1%14.7%12%0.18%
Aug 202668.9%17%13.9%0.21%
Sep 202673.1%14.7%12%0.22%

  1. 1.Menchie's

    73.1%

    Held 1st. 165K estimated branded searches, -17.9% vs prior month. Share +4.2 points.

  2. 2.Yasso

    14.7%

    Held 2nd. 33.1K estimated branded searches, -33.1% vs prior month. Share -2.3 points.

  3. 3.Halo Top

    12%

    Held 3rd. 27.1K estimated branded searches, -33.1% vs prior month. Share -1.9 points.

  4. 4.Ben & Jerry's

    0.22%

    Held 4th. 490 estimated branded searches, -18.3% vs prior month. Share 0 points.

Compare search popularity between Ben & Jerry's and its closest rivals

Every comparison with Ben & Jerry's

How has branded search demand for Ben & Jerry's changed in United States over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Ben & Jerry's in United States fell from 1.9K to 490.
  • Across the 12 months ending September 2026, Ben & Jerry's’ estimated Share of Search among frozen yoghurt brands in United States decreased from 0.88% to 0.22%.
  • Across the 12 months ending September 2026, Ben & Jerry's’ estimated Share of Search among frozen yoghurt brands in United States peaked at 1.2% in April 2026 and was lowest at 0.18% in July 2026.

How did search popularity change for United States frozen yoghurt brands in September 2026?

  1. In September 2026, Menchie's gained estimated Share of Search among frozen yoghurt brands in United States, from 68.9% to 73.1%.

  2. In September 2026, Yasso lost estimated Share of Search among frozen yoghurt brands in United States, from 17% to 14.7%.

  3. In September 2026, Halo Top lost estimated Share of Search among frozen yoghurt brands in United States, from 13.9% to 12%.

  4. Estimated monthly branded searches for Ben & Jerry's in United States fell 74.3% over 12 measured months, from 1.9K to 490 in September 2026.

How is Ben & Jerry's measured?

Brandwave collects information about searches that people make online using Ben & Jerry's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • ben jerry s
  • benjerrys

How the Brand Demand Index is measured

Who owns Ben & Jerry's?

Ben & Jerry's is owned by Unilever. Brandwave does not track any other brands owned by Unilever.

Do you work for Ben & Jerry's? To request corrections or removal please contact us via our support page and we will be happy to assist.

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