Brandwave

Frozen yoghurt brands in United States:Which are searched most?

In September 2026, Menchie's was the most searched among frozen yoghurt brands in United States, with an estimated 165K branded searches and 73.1% estimated Share of Search within this set.

Share of Search, September 2026
  1. Menchie's73.1%
  2. Yasso14.7%
  3. Halo Top12%
  4. Ben & Jerry's0.22%

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Share of SearchLeaderboard

Compare the frozen yoghurt brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among frozen yoghurt brands in United States, by month

Share of Search by month for Menchie's, Yasso, Halo Top. The figures are in the table below the chart.

View monthly share of search table
MonthMenchie'sYassoHalo TopBen & Jerry's
Oct 202576.3%10.3%12.5%0.88%
Nov 202576.3%10.2%12.5%0.91%
Dec 202581.4%8.9%8.9%0.79%
Jan 202672.7%11.9%14.6%0.71%
Feb 202683%7.5%9.1%0.44%
Mar 202676.4%12.6%10.3%0.75%
Apr 202665.8%19.8%13.3%1.2%
May 202672%17.7%9.7%0.56%
Jun 202670.6%17.4%11.6%0.38%
Jul 202673.1%14.7%12%0.18%
Aug 202668.9%17%13.9%0.21%
Sep 202673.1%14.7%12%0.22%

This month’s ranking, September 2026

  1. 1.Menchie's

    73.1%

    Held 1st. 165K estimated branded searches, -17.9% vs prior month. Share +4.2 points.

  2. 2.Yasso

    14.7%

    Held 2nd. 33.1K estimated branded searches, -33.1% vs prior month. Share -2.3 points.

  3. 3.Halo Top

    12%

    Held 3rd. 27.1K estimated branded searches, -33.1% vs prior month. Share -1.9 points.

  4. 4.Ben & Jerry's

    0.22%

    Held 4th. 490 estimated branded searches, -18.3% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among frozen yoghurt brands in United States?

In September 2026, Menchie's was the most searched among frozen yoghurt brands in United States, with an estimated 165K branded searches and 73.1% estimated Share of Search within this set. Yasso is in 2nd place, 58.4 percentage points behind at 14.7% Share of Search.

United States frozen yoghurt brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Menchie's76.3% → 73.1%83%Feb 202665.8%Apr 20261st
Yasso10.3% → 14.7%19.8%Apr 20267.5%Feb 20263rd → 2nd
Halo Top12.5% → 12%14.6%Jan 20268.9%Dec 20252nd → 3rd
Ben & Jerry's0.88% → 0.22%1.2%Apr 20260.18%Jul 20264th

Each finding as a sentence

  • Across the 12 months ending September 2026, Menchie's’ estimated Share of Search among frozen yoghurt brands in United States decreased from 76.3% to 73.1%.
  • Across the 12 months ending September 2026, Yasso’s estimated Share of Search among frozen yoghurt brands in United States increased from 10.3% to 14.7%.
  • Across the 12 months ending September 2026, Halo Top’s estimated Share of Search among frozen yoghurt brands in United States decreased from 12.5% to 12%.
  • Across the 12 months ending September 2026, Ben & Jerry's’ estimated Share of Search among frozen yoghurt brands in United States decreased from 0.88% to 0.22%.
  • Across the 12 months ending September 2026, Menchie's’ estimated Share of Search among frozen yoghurt brands in United States peaked at 83% in February 2026 and was lowest at 65.8% in April 2026.
  • Across the 12 months ending September 2026, Yasso’s estimated Share of Search among frozen yoghurt brands in United States peaked at 19.8% in April 2026 and was lowest at 7.5% in February 2026.
  • Across the 12 months ending September 2026, Halo Top’s estimated Share of Search among frozen yoghurt brands in United States peaked at 14.6% in January 2026 and was lowest at 8.9% in December 2025.
  • Across the 12 months ending September 2026, Ben & Jerry's’ estimated Share of Search among frozen yoghurt brands in United States peaked at 1.2% in April 2026 and was lowest at 0.18% in July 2026.
  • Across the 12 months ending September 2026, Yasso rose from 3rd to 2nd among frozen yoghurt brands in United States.
  • Across the 12 months ending September 2026, Halo Top fell from 2nd to 3rd among frozen yoghurt brands in United States.

How did search popularity change for United States frozen yoghurt brands in September 2026?

  1. In September 2026, Menchie's gained estimated Share of Search among frozen yoghurt brands in United States, from 68.9% to 73.1%.

  2. In September 2026, Yasso lost estimated Share of Search among frozen yoghurt brands in United States, from 17% to 14.7%.

  3. In September 2026, Halo Top lost estimated Share of Search among frozen yoghurt brands in United States, from 13.9% to 12%.

  4. Estimated monthly branded searches for Ben & Jerry's in United States fell 74.3% over 12 measured months, from 1.9K to 490 in September 2026.

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