Ben & Jerry's vs Yasso:Which is searched more in United States?
In September 2026, Yasso had more branded searches than Ben & Jerry's among frozen yoghurt brands in United States. Yasso was estimated to have 33.1K branded searches compared to Ben & Jerry's’ 490, and held a 14.7% Share of Search versus Ben & Jerry's’ 0.22%.
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Which is more popular in search, Ben & Jerry's or Yasso?
Compare the frozen yoghurt brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Yasso, Ben & Jerry's. The figures are in the table below the chart.
View monthly share of search table
| Month | Menchie's | Yasso | Halo Top | Ben & Jerry's |
|---|---|---|---|---|
| Oct 2025 | 76.3% | 10.3% | 12.5% | 0.88% |
| Nov 2025 | 76.3% | 10.2% | 12.5% | 0.91% |
| Dec 2025 | 81.4% | 8.9% | 8.9% | 0.79% |
| Jan 2026 | 72.7% | 11.9% | 14.6% | 0.71% |
| Feb 2026 | 83% | 7.5% | 9.1% | 0.44% |
| Mar 2026 | 76.4% | 12.6% | 10.3% | 0.75% |
| Apr 2026 | 65.8% | 19.8% | 13.3% | 1.2% |
| May 2026 | 72% | 17.7% | 9.7% | 0.56% |
| Jun 2026 | 70.6% | 17.4% | 11.6% | 0.38% |
| Jul 2026 | 73.1% | 14.7% | 12% | 0.18% |
| Aug 2026 | 68.9% | 17% | 13.9% | 0.21% |
| Sep 2026 | 73.1% | 14.7% | 12% | 0.22% |
How has the Ben & Jerry's and Yasso comparison changed over the last 12 months?
3 findings
- Yasso was ahead of Ben & Jerry's in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ben & Jerry's’ estimated Share of Search among frozen yoghurt brands in United States moved from 0.88% to 0.22%, and its estimated monthly branded searches moved from 1.9K to 490.
- Across the 12 months ending September 2026, Yasso’s estimated Share of Search among frozen yoghurt brands in United States moved from 10.3% to 14.7%, and its estimated monthly branded searches moved from 22.2K to 33.1K.
How did search popularity change for United States frozen yoghurt brands in September 2026?
2 changes
In September 2026, Yasso lost estimated Share of Search among frozen yoghurt brands in United States, from 17% to 14.7%.
Estimated monthly branded searches for Ben & Jerry's in United States fell 74.3% over 12 measured months, from 1.9K to 490 in September 2026.
Other head-to-heads among frozen yoghurt brands
How each brand is measured
Brandwave collects information about searches that people make online using Ben & Jerry's’ and Yasso’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ben & Jerry's
2 branded search terms
- ben jerry s
- benjerrys
Yasso
1 branded search term
- yasso
Put your own brand in this comparison
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