How popular isYasso in search?
In September 2026, there were an estimated 33.1K branded searches for Yasso in United States which is up 49.1% over the last 12 months. Yasso holds 14.7% estimated Share of Search among United States frozen yoghurt brands and is ranked 2nd of 4 competitors for search popularity.
Menchie's73.1%
Yasso14.7%
Halo Top12%
Ben & Jerry's0.22%
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Which frozen yoghurt brands compete with Yasso?
Share of Search by month for Menchie's, Yasso, Halo Top. The figures are in the table below the chart.
View monthly share of search table
| Month | Menchie's | Yasso | Halo Top | Ben & Jerry's |
|---|---|---|---|---|
| Oct 2025 | 76.3% | 10.3% | 12.5% | 0.88% |
| Nov 2025 | 76.3% | 10.2% | 12.5% | 0.91% |
| Dec 2025 | 81.4% | 8.9% | 8.9% | 0.79% |
| Jan 2026 | 72.7% | 11.9% | 14.6% | 0.71% |
| Feb 2026 | 83% | 7.5% | 9.1% | 0.44% |
| Mar 2026 | 76.4% | 12.6% | 10.3% | 0.75% |
| Apr 2026 | 65.8% | 19.8% | 13.3% | 1.2% |
| May 2026 | 72% | 17.7% | 9.7% | 0.56% |
| Jun 2026 | 70.6% | 17.4% | 11.6% | 0.38% |
| Jul 2026 | 73.1% | 14.7% | 12% | 0.18% |
| Aug 2026 | 68.9% | 17% | 13.9% | 0.21% |
| Sep 2026 | 73.1% | 14.7% | 12% | 0.22% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 73.1% | 165K | -17.9% | +4.2 points | |
| 2, held 2nd | 14.7% | 33.1K | -33.1% | -2.3 points | |
| 3, held 3rd | 12% | 27.1K | -33.1% | -1.9 points | |
| 4, held 4th | 0.22% | 490 | -18.3% | 0 points |
73.1%
Held 1st. 165K estimated branded searches, -17.9% vs prior month. Share +4.2 points.
2.
Yasso14.7%
Held 2nd. 33.1K estimated branded searches, -33.1% vs prior month. Share -2.3 points.
3.
Halo Top12%
Held 3rd. 27.1K estimated branded searches, -33.1% vs prior month. Share -1.9 points.
0.22%
Held 4th. 490 estimated branded searches, -18.3% vs prior month. Share 0 points.
Compare search popularity between Yasso and its closest rivals
Every comparison with Yasso
3 comparisons
How has branded search demand for Yasso changed in United States over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Yasso in United States rose from 22.2K to 33.1K.
- Across the 12 months ending September 2026, Yasso’s estimated Share of Search among frozen yoghurt brands in United States increased from 10.3% to 14.7%.
- Across the 12 months ending September 2026, Yasso’s estimated Share of Search among frozen yoghurt brands in United States peaked at 19.8% in April 2026 and was lowest at 7.5% in February 2026.
- Across the 12 months ending September 2026, Yasso rose from 3rd to 2nd among frozen yoghurt brands in United States.
How did search popularity change for United States frozen yoghurt brands in September 2026?
4 changes
In September 2026, Menchie's gained estimated Share of Search among frozen yoghurt brands in United States, from 68.9% to 73.1%.
In September 2026, Yasso lost estimated Share of Search among frozen yoghurt brands in United States, from 17% to 14.7%.
In September 2026, Halo Top lost estimated Share of Search among frozen yoghurt brands in United States, from 13.9% to 12%.
Estimated monthly branded searches for Ben & Jerry's in United States fell 74.3% over 12 measured months, from 1.9K to 490 in September 2026.
How is Yasso measured?
Brandwave collects information about searches that people make online using Yasso’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- yasso
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