Grocery delivery apps in United States:Which are searched most?
In September 2026, Instacart was the most searched among grocery delivery apps in United States, with an estimated 1.8M branded searches and 87.7% estimated Share of Search within this set.
Instacart87.7%
Amazon Fresh7.9%
Walmart Grocery4.3%
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Share of SearchLeaderboard
Compare the apps people order groceries in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Instacart, Amazon Fresh, Walmart Grocery. The figures are in the table below the chart.
View monthly share of search table
| Month | Instacart | Amazon Fresh | Walmart Grocery |
|---|---|---|---|
| Oct 2025 | 66.2% | 29.8% | 4% |
| Nov 2025 | 66.2% | 29.8% | 4% |
| Dec 2025 | 70% | 25.7% | 4.2% |
| Jan 2026 | 62.7% | 34.2% | 3.1% |
| Feb 2026 | 77.2% | 19% | 3.8% |
| Mar 2026 | 81.7% | 13.4% | 4.9% |
| Apr 2026 | 85.5% | 9.4% | 5.1% |
| May 2026 | 87.7% | 7.9% | 4.3% |
| Jun 2026 | 87.7% | 7.9% | 4.3% |
| Jul 2026 | 89% | 6.6% | 4.4% |
| Aug 2026 | 87.7% | 7.9% | 4.3% |
| Sep 2026 | 87.7% | 7.9% | 4.3% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 87.7% | 1.8M | 0% | 0 points | |
| 2, held 2nd | 7.9% | 165K | 0% | 0 points | |
| 3, held 3rd | 4.3% | 90.5K | 0% | 0 points |
87.7%
Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share 0 points.
7.9%
Held 2nd. 165K estimated branded searches, 0% vs prior month. Share 0 points.
4.3%
Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between leading brands
Which brand is most popular in search among grocery delivery apps in United States?
3 brands
In September 2026, Instacart was the most searched among grocery delivery apps in United States, with an estimated 1.8M branded searches and 87.7% estimated Share of Search within this set. Amazon Fresh is in 2nd place, 79.8 percentage points behind at 7.9% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Instacart | 66.2% → 87.7% | 89%Jul 2026 | 62.7%Jan 2026 | 1st |
| Amazon Fresh | 29.8% → 7.9% | 34.2%Jan 2026 | 6.6%Jul 2026 | 2nd |
| Walmart Grocery | 4% → 4.3% | 5.1%Apr 2026 | 3.1%Jan 2026 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Instacart’s estimated Share of Search among grocery delivery apps in United States increased from 66.2% to 87.7%.
- Across the 12 months ending September 2026, Amazon Fresh’s estimated Share of Search among grocery delivery apps in United States decreased from 29.8% to 7.9%.
- Across the 12 months ending September 2026, Instacart’s estimated Share of Search among grocery delivery apps in United States peaked at 89% in July 2026 and was lowest at 62.7% in January 2026.
- Across the 12 months ending September 2026, Amazon Fresh’s estimated Share of Search among grocery delivery apps in United States peaked at 34.2% in January 2026 and was lowest at 6.6% in July 2026.
- Across the 12 months ending September 2026, Walmart Grocery’s estimated Share of Search among grocery delivery apps in United States peaked at 5.1% in April 2026 and was lowest at 3.1% in January 2026.
- Across the 12 months ending September 2026, Walmart Grocery held steady: its estimated Share of Search among grocery delivery apps in United States moved less than 0.5 percentage points.
How did search popularity change for United States grocery delivery apps in September 2026?
2 changes
Estimated monthly branded searches for Amazon Fresh in United States fell 80% over 12 measured months, from 823K to 165K in September 2026.
Estimated monthly branded searches for Walmart Grocery in United States fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.
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