How popular isAmazon Fresh in search?
In September 2026, there were an estimated 165K branded searches for Amazon Fresh in United States which is down 80% over the last 12 months. Amazon Fresh holds 7.9% estimated Share of Search among United States grocery delivery apps and is ranked 2nd of 3 competitors for search popularity.
Instacart87.7%
Amazon Fresh7.9%
Walmart Grocery4.3%
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Which grocery delivery apps compete with Amazon Fresh?
Share of Search by month for Instacart, Amazon Fresh, Walmart Grocery. The figures are in the table below the chart.
View monthly share of search table
| Month | Instacart | Amazon Fresh | Walmart Grocery |
|---|---|---|---|
| Oct 2025 | 66.2% | 29.8% | 4% |
| Nov 2025 | 66.2% | 29.8% | 4% |
| Dec 2025 | 70% | 25.7% | 4.2% |
| Jan 2026 | 62.7% | 34.2% | 3.1% |
| Feb 2026 | 77.2% | 19% | 3.8% |
| Mar 2026 | 81.7% | 13.4% | 4.9% |
| Apr 2026 | 85.5% | 9.4% | 5.1% |
| May 2026 | 87.7% | 7.9% | 4.3% |
| Jun 2026 | 87.7% | 7.9% | 4.3% |
| Jul 2026 | 89% | 6.6% | 4.4% |
| Aug 2026 | 87.7% | 7.9% | 4.3% |
| Sep 2026 | 87.7% | 7.9% | 4.3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 87.7% | 1.8M | 0% | 0 points | |
| 2, held 2nd | 7.9% | 165K | 0% | 0 points | |
| 3, held 3rd | 4.3% | 90.5K | 0% | 0 points |
87.7%
Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share 0 points.
7.9%
Held 2nd. 165K estimated branded searches, 0% vs prior month. Share 0 points.
4.3%
Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Amazon Fresh and its closest rivals
Every comparison with Amazon Fresh
2 comparisons
How has branded search demand for Amazon Fresh changed in United States over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Amazon Fresh in United States fell from 823K to 165K.
- Across the 12 months ending September 2026, Amazon Fresh’s estimated Share of Search among grocery delivery apps in United States decreased from 29.8% to 7.9%.
- Across the 12 months ending September 2026, Amazon Fresh’s estimated Share of Search among grocery delivery apps in United States peaked at 34.2% in January 2026 and was lowest at 6.6% in July 2026.
How did search popularity change for United States grocery delivery apps in September 2026?
2 changes
Estimated monthly branded searches for Amazon Fresh in United States fell 80% over 12 measured months, from 823K to 165K in September 2026.
Estimated monthly branded searches for Walmart Grocery in United States fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.
How is Amazon Fresh measured?
Brandwave collects information about searches that people make online using Amazon Fresh’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- amazon fresh
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